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About the Role
We are looking for someone to lead the commercial expansion of the credit cards direct marketing programme by defining the end-to-end strategy, commercial frameworks, and channel targets to scale acquisition. You will own commercial outcomes with a focus on increasing volumes and reducing customer acquisition cost through robust performance reporting, forecasting, and in-flight optimisation. You will also identify new data sources and modelling approaches to enhance targeting, while designing structured tests to validate uplift and partner with analytics to implement improvements. Additionally, you will manage the end-to-end operational execution and vendor relationships, ensuring all activity meets compliance, data protection, and risk standards.
Responsibilities
- Lead the commercial expansion of the credit cards direct marketing programme by defining the end-to-end strategy, commercial frameworks, and channel targets to scale acquisition.
- Own commercial outcomes with a focus on increasing volumes and reducing customer acquisition cost through robust performance reporting, forecasting, and in-flight optimisation.
- Identify new data sources and modelling approaches to enhance targeting, while designing structured tests to validate uplift and partner with analytics to implement improvements.
- Manage the end-to-end operational execution and vendor relationships, ensuring all activity meets compliance, data protection, and risk standards in line with internal policies.
Requirements
- Proven experience developing and documenting prospect direct marketing strategies to drive commercial growth.
- Familiarity with credit card acquisition or similar financial services products.
- Ability to define unit economics and commercial frameworks, ensuring the channel aligns with broader finance and product ambitions.
- Experience in sourcing third-party data and implementing new modelling approaches to improve programme performance and ROI.
- A track record of acting as a single point of accountability while aligning senior stakeholders across data, marketing, and finance functions.
- Able to proactively identify ways to use Generative AI to streamline daily tasks and improve personal productivity.
- Confident using approved AI tools safely and effectively to enhance output and find a better way of working.
Skills
- Generative AI
- Data analysis
- Performance reporting
- Forecasting
- In-flight optimisation
- Stakeholder management
Location
- London
Work Type
- Hybrid
- 3 days in the office
Experience Level
- Senior
Salary/Compensations
- Competitive Salary
Benefits
- Benefit allowance tailored to individual life and family
- Private medical and dental insurance
- Health assessments
- Access to a digital GP
- Life assurance
- Share schemes
- Financial coaching
- Dedicated annual learning allowance
- Electric car scheme
- Cycle-to-work scheme
- Season ticket loans
- Award-winning parental leave policies
- Support for fertility treatments
- Subsidised lunches
About the Company
- We are on a mission to back the UK’s small businesses like no one else.
- Small businesses are the backbone of the economy, and we’re here to help them win.
- We’ve built a platform that uses clever data to get them the funding they need in minutes, not weeks.
- At Funding Circle, we have the restless energy of a fintech start-up with the stability of a public company.
- We’re a high-performing team that chooses to lift each other up.
- Last year alone, the businesses on our platform generated £7.2bn for the UK economy.