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About the Role
In this role, you will own the positioning, launch, and sales strategy for our product portfolio. You will translate complex AI and governance technology into clear, outcome-led stories that resonate with senior buyers, equip commercial teams to win, and drive adoption and growth across Enterprise and Mid-Market customers. You will lead a small team, establishing the function's operating rhythm in close collaboration with Product, Sales, Customer Success, and the Director of Growth.
Responsibilities
- Implement a release marketing framework for features and new products to drive engagement and pipeline.
- Plan and execute launches for new products, features, and enhancements across software and advisory services.
- Design and refine the launch framework, including tiers, timelines, owners, and readiness criteria.
- Partner with Product on roadmap, beta programs, and customer research to incorporate market feedback into product decisions.
- Lead go-to-market messaging for integrated products or services acquired through acquisition.
- Own positioning, messaging, and value propositions for the product portfolio, ensuring alignment with the platform story.
- Tailor messaging for specific ideal customer profiles (ICPs), segments, geographies, verticals, and personas.
- Translate complex AI capabilities into clear, outcome-led narratives.
- Write high-impact copy for product pages, launch announcements, sales narratives, and in-product messages.
- Build and maintain a messaging house and style guide for consistent product communication.
- Equip commercial teams with sales enablement materials such as pitch decks, demo narratives, battlecards, and FAQs.
- Conduct product training for Sales and Customer Success teams and maintain enablement materials.
- Own competitive intelligence and conduct win/loss analysis to inform messaging and pricing.
- Source proof points and customer stories to substantiate claims.
- Collaborate with Product and Digital Customer Success on in-product and lifecycle marketing to drive adoption, retention, and expansion.
- Manage product content on the website with digital teams and agencies, and test new tactics like interactive demos.
- Line manage, coach, and develop the product marketing team, setting clear priorities and high standards.
- Build the function’s operating rhythm, including planning, briefs, review cycles, and a shared backlog with Product and Commercial.
- Set and report on product marketing metrics, including adoption, pipeline, bookings, win rate, and launch performance.
- Represent product marketing in growth planning with the Director of Growth and senior leaders.
Requirements
- 8+ years in B2B SaaS marketing, with at least 4 years in dedicated product marketing, demonstrating measurable revenue impact.
- Experience managing or mentoring product marketers, or readiness to step into line management.
- A portfolio of successful launches across segments, geographies, or verticals, showcasing both strategy and execution.
- Experience selling to senior buyers in long, multi-stakeholder Enterprise and Mid-Market sales cycles.
- Experience in enablement work that measurably improved win rates, deal velocity, or sales confidence.
- Ability to translate complex technology, including AI, into a sharp value proposition understandable by a board director.
- Proficiency in using competitive intelligence and win/loss data for decision-making.
- Analytical skills to set metrics, interpret data, and link work to pipeline, revenue, and adoption.
- Exceptional writing skills with clear, precise, and persuasive copy.
- An eye for quality in copy, layout, and design, with the ability to provide constructive feedback.
- Meticulous attention to detail regarding accuracy of claims, product names, and proofreading.
- Strategic and hands-on approach, comfortable with tasks ranging from writing battlecards to presenting to leadership.
- Strong operating discipline, including planning, prioritization, meeting deadlines, and proactive stakeholder communication.
- Collaborative work style with Product, Sales, Customer Success, and Marketing teams.
- Resilience and adaptability to change priorities without losing momentum.
- Confidence with HubSpot, Salesforce, Confluence, Jira, and a website CMS.
- Familiarity with product analytics (Pendo or similar), reporting tools (Power BI or similar), and AI writing and research tools.
Skills
- Product Marketing
- Go-to-Market Strategy
- Product Launches
- Messaging and Positioning
- Value Proposition Development
- Sales Enablement
- Competitive Intelligence
- Win/Loss Analysis
- Content Creation
- Copywriting
- B2B SaaS Marketing
- AI Technology
- Governance Technology
- Customer Segmentation
- Persona Development
- Product Training
- Metrics Reporting
- Team Management
- Cross-functional Collaboration
- HubSpot
- Salesforce
- Confluence
- Jira
- Website CMS
- Product Analytics
- Reporting Tools
- AI Writing Tools
- AI Research Tools
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years in B2B SaaS marketing
- 4+ years in dedicated product marketing
Benefits
- Pension scheme
- Personal performance bonus
- 26 days holiday each calendar year
- Bupa health & dental cover
- Group life assurance
- EAP
- Cycle to work scheme
About the Company
- Board Intelligence is a technology and advisory firm focused on making boards more effective to build better businesses and benefit society.
- We are the market leader in governance and board effectiveness, trusted by over 80,000 directors, executives, and governance professionals globally, including Fortune 500, FTSE 100, and OMX 30 companies.
- We have invested in applied AI since 2020, leveraging an AI-powered platform and smart board advisor for a competitive advantage.
- In 2024, K1 Investment Management backed us to accelerate our growth.
- We are growing fast with a proven commercial model and a product suite essential for high-stakes board environments.
- We are committed to scaling deliberately while preserving a culture that is thoughtful, high calibre, and genuinely human, balancing ambition with well-being.
- We offer the opportunity to work at the intersection of AI and governance on high-impact problems.
Equal Opportunity
- Board Intelligence is committed to building a team that reflects the breadth of experience, background, and perspective needed to do this work well.
- We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation, or any other protected characteristic.
- We will provide reasonable adjustments at any stage of the process upon request.