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About the Role

The Marketing Manager for the Project Leaders division is responsible for elevating the division’s visibility, positioning, and success within key markets. This role drives integrated marketing strategies to strengthen client relationships, enhance brand awareness, and support business growth by translating market priorities into actionable marketing plans.

Responsibilities

Collaborate on and lead the execution of assigned components of the annual marketing plan for the Project Leaders division.
Identify key technical experts and partner with them to create relevant content and thought leadership pieces for online promotion.
Oversee the creation and distribution of new Project Leaders conference and event booth materials, marketing materials, and promotional swag.
Work with technical leads to author and develop conference speaking submissions and presentations.
Manage e-mail and direct mail marketing campaigns for Project Leaders, including content creation, quality control, and recipient send lists.
Oversee maintaining new and existing content on the Project Leaders website in coordination with the social media team.
Collaborate on Project Leaders project photography requests, purchases, and storage, tracking against the annual budget.
Liaise with the communications team on content writing, press releases, and new hire announcements.
Partner in business development strategies to engage prospective clients, differentiate value propositions, and support client relationship initiatives.
Manage quality control and QA/QC for Project Leaders marketing deliverables for clarity, quality, and compliance.
Ensure consistent branding, messaging, and visual identity across all materials.
Analyze research data related to clients, competitors, and prospective markets, sharing findings with business development and local leaders.
Participate in strategic planning in collaboration with firm leadership and the business development team.
Develop and implement regional/market marketing strategies aligned with firm-wide and national market objectives.
Monitor legislative and/or regulatory activities that could affect the need for services.
Collaborate with other Marketing Leaders to share best practices and maintain consistency across offices.
Track marketing metrics to inform strategy and continuous improvement.
Manage workloads and deadlines to balance priorities across multiple initiatives.
Foster a collaborative, creative, and positive team culture that supports professional growth.
Collaborate with leadership on workload planning, training, marketing standards, and department goals.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field; equivalent experience considered.
7+ years in A/E/C marketing or professional services industry and knowledge of business development.
In lieu of degree, 8+ years of related experience.
Certified Professional Services Marketer (CPSM) certification is an advantage, though not required.
Demonstrates leadership, accountability, and a collaborative mindset.
Builds strong relationships with internal teams and external partners.
Thrives in a fast-paced environment with tight deadlines and shifting priorities.
Inspires creativity and continuous improvement within the marketing team.
Proven experience leading marketing efforts and executing on marketing plans.
Strong strategic thinking and organizational skills.
Excellent communication, writing, editing, and presentation skills.
High attention to quality of work and QA/QC.
Advanced proficiency in Adobe Creative Suite and Microsoft Office.
Participation in industry events and professional organizations to develop a network of contacts and stay current with industry, client, and competitor activity.
Strong understanding of firm's business practices including financials, goals, policies, and procedures.
Embrace technology and ever-advancing communications and organizational tools to support marketing's function.
Ability to read, write, and understand English for purposes of comprehending written job-related communications and verbal instructions and interactions.

Skills

Adobe Creative Suite
Microsoft Office
Strategic thinking
Organizational skills
Communication skills
Writing skills
Editing skills
Presentation skills
Quality control
Business development knowledge

Experience Level

7+ years

Education Level

Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field
Certified Professional Services Marketer (CPSM) certification

Salary/Compensations

$95,565 to $143,290 per year

Benefits

Company paid medical, dental, and vision coverage
Paid pregnancy disability leave
Short- and long-term disability insurance
Life insurance
Company-matched 401(k)/Roth
Paid time off
Parental leave
Military leave
Employee referral bonuses
Professional license bonuses
Straight time policy for exempt employees for billable hours worked in excess of 40 per week
Reimbursement for education
Free in-house resource for hundreds of educational and self-enrichment courses
Mentorship program
Wellness program
Women’s Organization
Philanthropic opportunities

About the Company

At Colliers Engineering & Design, our people are our most important resource.
We are committed to providing all our employees with a safe, comfortable work environment, potential for career advancement, and the ability to impact society through their projects as well as Company sponsored activities.
We have also created an internal culture that provides the resources and technology needed to encourage personal and professional growth opportunities.