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About the Role

We are seeking a Senior Consultant to join our Business Services team, focusing on commerce ecosystems and technologies. This role involves leading projects and client relationships, structuring ambiguous briefs, driving strategic direction, and ensuring high-quality output. You will lead client conversations, facilitate workshops, and connect diagnostic findings to commercial actions. Additionally, you will contribute to practice growth by identifying extension opportunities, assisting with pitches, and coaching junior team members.

Responsibilities

Own medium-scale projects end-to-end, including scope, quality, delivery timeline, and client relationship.
Lead the development of strategic recommendations across commerce transformation, AI discoverability, agentic commerce readiness, content strategy, and channel optimisation.
Structure ambiguous or loosely defined briefs into clear project plans with defined deliverables, milestones, and resource requirements.
Build and codify delivery methodologies into repeatable, scalable frameworks.
Design and lead workshops, stakeholder interviews, and co-creation sessions.
Serve as a trusted advisor to mid-to-senior client contacts.
Anticipate and respond to client questions in a compelling and informed way.
Identify growth opportunities within existing accounts and work with senior leadership to convert them.
Contribute meaningfully to proposals and pitch responses.
Build client relationships that generate repeat work.
Coach and develop Consultants on the team.
Drive practice IP development, including reusable frameworks, case studies, and proposition collateral.
Work across WPP's integrated network, connecting consulting recommendations to downstream execution.

Requirements

Extensive professional experience with a strong track record in consulting, strategy, or senior commercial/digital roles.
Deep understanding of how commerce ecosystems work, with experience running or advising on a commerce operation.
Working knowledge of AI discoverability (GEO, AEO, LLM-influenced discovery, AI assistants, conversational commerce).
Proven ability to lead projects independently, managing scope, quality, and client expectations.
Strong strategic and analytical thinking skills.
Excellent communication and executive presence.
Experience building methodology or practice IP.
Brand-side experience in eCommerce, digital marketing, or commercial leadership is ideal.
Experience in at least two of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom is ideal.
Change management or enablement experience is ideal.
Line management or mentoring experience is ideal.
Hands-on curiosity with AI tools (LLMs, agentic platforms) is a plus.
Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems) is a plus.

Skills

Commerce ecosystems
Commerce technologies
AI discoverability
GEO
AEO
LLM-influenced discovery
AI assistants
Conversational commerce
Strategic thinking
Analytical thinking
Project leadership
Client relationship management
Workshop facilitation
Proposal writing
Pitching
Coaching
Mentoring
Change management
Enablement
LLMs
Agentic platforms

Location

London
Hybrid

Work Type

Permanent
Hybrid
Occasional client travel

Experience Level

Senior

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in transformation and modernization by connecting strategy to execution.
Our 12,000 experts work across engineering, platforms, commerce, consulting, content transformation, CRM, and CX in a unified global unit across 40+ markets.
We partner with leading companies like Adobe, AWS, Braze, Google, Microsoft, Salesforce, Shopify, and AI innovators.
VML, part of WPP, supports WPP Enterprise Solutions by activating transformation through creativity and experience.
We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.
WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands, utilizing WPP Open, an agentic marketing platform.
WPP unites media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel to drive transformational growth for clients.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.