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About the Role

We are looking for a Senior Consultant to own projects and client relationships within our commerce consulting practice. You will take ambiguous briefs, structure them independently, drive strategic direction, and ensure the quality of team deliverables. This role involves leading client conversations, designing workshops, and connecting diagnostic findings to commercial action, while also contributing to practice growth by spotting extension opportunities, assisting with pitches, and coaching junior team members.

Responsibilities

Own medium-scale projects end-to-end, including scope, quality, delivery timeline, and client relationship.
Lead the development of strategic recommendations across commerce transformation, AI discoverability, agentic commerce readiness, content strategy, and channel optimisation.
Take ambiguous or loosely defined briefs and structure them into clear project plans with defined deliverables, milestones, and resource requirements.
Build and codify delivery methodologies into repeatable, scalable frameworks.
Design and lead workshops, stakeholder interviews, and co-creation sessions.
Serve as a trusted advisor to mid-to-senior client contacts.
Anticipate and respond to client questions in a compelling and informed way.
Identify growth opportunities within existing accounts and work with senior leadership to convert them.
Contribute meaningfully to proposals and pitch responses.
Build client relationships that generate repeat work.
Coach and develop Consultants on the team.
Drive practice IP development, including reusable frameworks, case studies, and proposition collateral.
Work across WPP's integrated network, connecting consulting recommendations to execution in content, CX, and commerce.

Requirements

Extensive professional experience with a strong track record in consulting, strategy, or senior commercial/digital roles.
Deep understanding of how commerce ecosystems work, including the intersection of trading, content, category management, channel strategy, and technology.
Working knowledge of AI discoverability (GEO, AEO, LLM-influenced discovery, AI assistants, and conversational commerce).
Proven ability to lead projects independently, managing scope, quality, and client expectations.
Strong strategic and analytical thinking skills.
Excellent communication and executive presence.
Experience building methodology or practice IP, such as frameworks or playbooks.
Brand-side experience in eCommerce, digital marketing, or commercial leadership is ideal.
Experience in at least two of the following sectors: CPG/FMCG, Consumer health, Automotive, Retail, Telecom is ideal.
Change management or enablement experience is ideal.
Line management or mentoring experience is ideal.
Hands-on curiosity with AI tools, LLMs, agentic platforms, or similar is a plus.
Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems) is a plus.

Skills

Commerce ecosystems
Commerce technologies
AI discoverability
GEO
AEO
LLM-influenced discovery
AI assistants
Conversational commerce
Project leadership
Strategic recommendations
Commerce transformation
Content strategy
Channel optimisation
Project planning
Delivery methodologies
Workshop design
Stakeholder interviews
Co-creation sessions
Client relationship management
Business development
Proposal writing
Pitching
Coaching
Mentoring
Intellectual property development
Change management
Enablement
Strategic thinking
Analytical thinking
Executive presence
Communication

Location

London
Hybrid

Work Type

Perm
Hybrid
Occasional client travel

Experience Level

Senior

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies.
VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on.
In a world where AI is reshaping how companies drive growth, WPP Enterprise Solutions leads clients in business transformation and marketing modernisation, connecting strategy directly to execution.
WPP Enterprise Solutions has 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, working within a unified global operating unit across 40+ markets.
WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI.
WPP Enterprise Solutions has received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.