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About the Role

Roc Nation seeks a Digital Marketing Manager to lead integrated digital marketing initiatives for wine and spirits brands, translating strategy into consumer experiences that strengthen brand equity and drive commercial growth. This role involves developing and executing brand marketing plans across various digital channels and collaborating with internal teams and external partners.

Responsibilities

Executes integrated digital marketing strategies aligned with portfolio and brand objectives
Maintains annual brand marketing calendars across social media, CRM, website, email, experiential marketing, and key commercial initiatives
Uses Asana or other tools to ensure team members are across deliverables, KPIs, and brand activities
Identifies and drives opportunities to strengthen brand awareness, consumer engagement, and business growth through digital marketing initiatives
Leads day-to-day execution of digital campaigns from planning through launch, optimization, and post-campaign analysis
Conducts consistent performance reporting and campaign analysis, providing recommendations to optimize future marketing efforts
Oversees assigned agency relationships, ensuring deliverables are completed on time, on budget, and aligned with brand strategy
Leads the development of content briefs, creative requests, and production timelines for photography, video, digital assets, and campaign creative
Collaborates cross-functionally with PR, Creative, agency partners to execute integrated marketing initiatives
Ensures approvals and processes are followed to maintain consistency and elevated brand identity
Analyzes data and makes suggestions for continuous improvement
Manages CRM and email marketing programs, including campaign planning, audience segmentation, execution, testing, and reporting
Supports influencer and partnership initiatives from identification through execution and performance measurement
Maintains brand consistency across all digital consumer touchpoints while ensuring compliance with company standards and alcohol marketing regulations
Assists with annual planning, budget tracking, vendor management, and campaign forecasting
Provides senior team support by preparing presentations, executive recaps, campaign summaries, and marketing reports
Develops and maintains strong working relationships with agency partners, distributors, retailers, hospitality partners, and internal stakeholders
Tracks and updates campaign timelines, project status, deliverables, and marketing calendars to ensure successful execution across all initiatives
Maintains and updates digital assets, campaign documentation, marketing calendars, and reporting tools
Supports photoshoots, content production, experiential activations, industry events, and key brand initiatives as needed
Seeks to understand and stay abreast of regulatory updates and protocol
Actively contributes to annual business planning
Performs other duties, as assigned

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
3–5 years of experience in digital marketing, social media management, or content creation within entertainment, music, or agency environments
Proven experience managing social media accounts for talent, brands or media outlets
Experience with social publishing and listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite) and basic creative editing applications
Solid fluency in execution across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms
Strong hands-on skills in mobile photography, video capture, and real-time editing using mobile tools (CapCut, Canva, Adobe Express/Lightroom)
Professional demeanor with experience working directly with high-profile talent and key stakeholders in fast-paced environments
Strong project management skills with the ability to manage multiple tight deadlines and adapt to real-time, fluid schedules
Willingness to travel and support digital requests outside standard business hours for live events, releases, and real-time moments
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Skills

Digital Marketing
Social Media Management
Content Creation
CRM
Email Marketing
Website Management
Influencer Partnerships
Content Production
E-commerce
Integrated Campaigns
Project Management
Asana
Performance Reporting
Campaign Analysis
Agency Management
Content Briefs
Creative Requests
Production Timelines
Cross-functional Collaboration
Brand Consistency
Compliance
Alcohol Marketing Regulations
Budget Tracking
Vendor Management
Campaign Forecasting
Presentation Preparation
Executive Recaps
Campaign Summaries
Marketing Reports
Stakeholder Management
Timeline Tracking
Digital Asset Management
Reporting Tools
Photoshoot Support
Experiential Activations
Industry Events
Regulatory Updates
Business Planning
Social Publishing Tools
Social Listening Tools
Dash Hudson
Sprout Social
Hootsuite
Creative Editing Applications
Instagram
TikTok
YouTube
X
Threads
Snapchat
Mobile Photography
Mobile Video Capture
Real-time Editing
CapCut
Canva
Adobe Express
Adobe Lightroom

Location

New York, NY

Work Type

In-office
Full-time

Experience Level

3-5 years

Education Level

Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred

Salary/Compensations

$72,000.00 USD - $90,000.00 USD

Benefits

Medical, vision, dental and mental health benefits for you and your family
Access to a health care concierge
Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets
Generous paid time off including paid holidays, sick time and floating days
Career and skill development programs with School of Live
401(k) program with company match

About the Company

Roc Nation is a music, entertainment, and sports agency.
Note – Roc Nation benefits and policies differ from Live Nation

Equal Opportunity

We aspire to build teams that reflect and support the fans and artists we serve.
Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events.
As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability.
Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability.
Roc Nation will participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations.
Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.
Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a HR Representative to request the opportunity to participate in a timely interactive process.
Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.