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About the Role

As the first Market Development Representative, you will report to the VP of Marketing and be responsible for generating qualified leads and creating a pipeline for Account Executives. This role is ideal for someone early in their career looking to understand B2B revenue generation from both marketing and sales perspectives.

Responsibilities

Run signal-based outreach to engaged individuals who have not yet expressed interest.
Reactivate dormant leads, stalled pre-MQLs, and closed-lost opportunities.
Provide personalized outreach to pre-MQL leads to accelerate their path to sales.
Execute winback and job-change sequences for former customers and champions.
Pilot and execute personalized outreach for the first account-based marketing program.
Manage event participation from pre-event meeting booking to post-event follow-up.
Respond to inbound inquiries within one business hour.
Qualify leads through discovery calls and email, assessing use case, data, deployment, compliance, and timeline.
Route qualified leads to the appropriate AE and book meetings with comprehensive handoff notes.
Maintain CRM accuracy for lead status, source, disposition, and next steps.
Contribute to marketing planning by sharing insights on effective signals, messages, and segments.

Requirements

1 to 2 years of experience in a BDR, SDR, marketing, or customer-facing role.
A strong track record of fast learning.
Initiative to proactively identify and engage potential buyers.
Curiosity to understand buyer motivations and ask insightful questions.
Technical comfort or a strong desire to quickly learn about data privacy, AI infrastructure, and enterprise deployment models.
Clear, concise, and personalized writing skills for communication with technical and compliance buyers.
Strong organizational skills to manage multiple outreach streams and tasks.
Low ego and high ownership mentality, valuing all aspects of the sales development craft.
Exposure to account-based marketing or intent-data tools is a plus.

Skills

Signal-based outreach
Lead reactivation
Account-based marketing
CRM management
Discovery calls
Email communication
Data privacy
AI infrastructure
Enterprise deployment models

Location

Toronto, ON (Hybrid)
New York City, NY (Remote)
Atlanta, GA (Remote)

Work Type

Hybrid
Remote

Experience Level

1-2 years
Early career

Benefits

Competitive compensation
Base plus variable tied to sourced pipeline and qualified meetings
Equity participation
Comprehensive benefits

About the Company

Limina is a contextual data intelligence platform built for the AI era, evolved from the PII and PHI de-identification engine, Private AI.
Limina governs sensitive data across the enterprise AI lifecycle, including classification, redaction, agentic workflows, RAG pipelines, and real-time data security.
The platform deploys within the customer's environment with no third-party data processing and provides audit-ready compliance outputs for HIPAA, GDPR, CPRA, PCI-DSS, and more.
Limina is trusted by enterprise leaders from companies such as Zurich Insurance, MUFG Bank, RBC, Intact Insurance, Boehringer Ingelheim, and Deloitte.
Limina is a category leader in contextual data intelligence, trusted by regulated enterprises in financial services, insurance, healthcare, and technology.
The company is experiencing perfect market timing as organizations building AI grapple with governing sensitive data.
This is a ground-floor opportunity to help build a young marketing function and launch the first ABM program.