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About the Role
Fluent is seeking a visionary marketing leader to establish and grow the marketing function from the ground up. This hands-on, strategic role involves defining the core narrative, building a high-performing marketing engine, and collaborating closely with Sales and Product teams to shape the brand voice and drive growth.
Responsibilities
- Develop a single core story and message framework from current positioning work for use by Sales, Marketing, and the executive team.
- Create a distinctive and confident brand voice.
- Define and own key ideas, problems, and capabilities.
- Build messaging and content paths for different bank segments.
- Support the launch of a new SaaS offering for regional banks, including positioning, launch plan, and demand generation.
- Create a content program.
- Execute targeted, content-led campaigns across LinkedIn, email, search, and events.
- Manage the website experience, including content hub, launch pages, and conversion paths.
- Collaborate with the CRO and sales team on a shared pipeline view, sales collateral, demo and workshop materials, and RFP content.
- Support US and APAC expansion with regional marketing and local event presence.
- Maximize ROI from industry conferences through rigorous pre- and post-event follow-up.
- Build industry recognition through an awards, PR, and analyst relations program.
- Select and implement the marketing technology stack (CRM integration, automation, analytics).
- Manage the marketing budget, agency, and freelancer relationships.
Requirements
- Senior B2B marketing experience in financial technology, capital markets, or similarly complex enterprise technology.
- Proven track record of building or substantially rebuilding a marketing function, ideally at a growth-stage firm.
- Strong writing and storytelling skills, with the ability to articulate complex technology clearly.
- Experience in content-led demand generation and measuring its impact on pipeline.
- Credibility with senior technologists and traders.
- Comfort working directly with the executive team.
- Based in London.
- Willingness to travel.
Skills
- Positioning and narrative development
- Brand voice development
- Go-to-market strategy
- Demand generation
- Content creation and program management
- Campaign management (LinkedIn, email, search, events)
- Website management
- Sales enablement
- Public relations
- Analyst relations
- Marketing technology stack implementation (CRM, automation, analytics)
- Budget management
- Agency and freelancer management
- FX knowledge (desirable)
- E-trading knowledge (desirable)
- Banking technology buyer knowledge (desirable)
- SaaS product launch experience (desirable)
- Platform product launch experience (desirable)
- International go-to-market experience (desirable)
- US/APAC market experience (desirable)
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Fluent builds ultra-low-latency FX connectivity, trading and distribution technology for banks and market makers.
- Clients include blue-chip global banks.
- Recognized by the industry for connectivity and latency.
- Expanding into new regions, a wider range of banks, and new asset classes.