marketing manager, Marketing & Integrated Communications
Starbucks Coffee Company · Seattle, WA, US
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About the Role
Starbucks is seeking a marketing manager to lead the development of seasonal and brand marketing campaigns. This role drives store traffic and deepens customer loyalty by collaborating with cross-functional partners on go-to-market plans and communication strategies. The marketing manager will act as the integrated marketing leader and internal spokesperson for seasonal go-to-market plans, contributing to Starbucks' national footprint of over 17,000 US retail stores.
Responsibilities
- Develop and execute multi-channel seasonal marketing campaigns informed by business and consumer insights.
- Support campaign development and execution for new product market tests.
- Develop and implement marketing research plans in partnership with Consumer Insights.
- Author campaign briefs to guide channel communication, prioritization, and creative execution.
- Consult on creative development with internal and external teams.
- Collaborate with cross-functional partners to develop comprehensive go-to-market plans.
- Inspire and influence others to generate new ideas and identify creative solutions.
- Lead the development of written communications, including leadership presentations and campaign recaps.
- Serve as a steward of business performance and trends, interfacing with Finance and Menu Insights teams.
- Bring fresh, creative ideas to drive traffic, deepen brand love, and increase brand engagement.
Requirements
- A creative mindset
- Strategic thinking and storytelling skills
- Keen critical thinking and analytical skills
- Experience leading cross-functional teams
- Ability to communicate clearly and concisely, both orally and in writing
- Ability to confidently develop and present strategic recommendations
- Ability to solve complex problems and take new perspectives on existing solutions
- Ability to balance multiple priorities and meet deadlines in fast-changing environments
- Functions effectively with ambiguity and change
- Proven ability to respond to and prioritize changing demands effectively
- Ability to influence laterally and cross-functionally
- Strong project management skills – highly organized and attentive to details
- Excellent PowerPoint skills to craft storytelling materials for all levels of leadership (VP/SVP+)
- Bachelors degree or 4+ years of US military experience
- Progressive experience in product or brand management (3-5+ years)
- Cross-functional project management experience (3-5+ years)
Skills
- Marketing
- Integrated Communications
- Brand Management
- Project Management
- Cross-functional Team Leadership
- Strategic Planning
- Creative Development
- Data Analysis
- Presentation Skills
- PowerPoint
Location
- US
Work Type
- Onsite (4 days a week)
- Full-time
Experience Level
- 3-5+ years in product or brand management
- 3-5+ years in cross-functional project management
Education Level
- Bachelors degree or 4+ years of US military experience
Benefits
- Medical, dental, vision insurance
- Basic and supplemental life insurance
- Voluntary insurance benefits
- Short-term and long-term disability
- Paid parental leave
- Family expansion reimbursement
- Paid vacation
- Sick time
- Eight paid holidays
- Two personal days per year
- 401(k) retirement plan with employer match
- Discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- Incentivized emergency savings
- Financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program (Starbucks College Achievement Plan)
- Student loan management resources
- Access to other educational opportunities
- Backup care
- DACA reimbursement
About the Company
- Starbucks set out to be a different kind of company, celebrating coffee and tradition while fostering connection.
- The company is known for developing extraordinary leaders who share its passion and are guided by service to others.
Equal Opportunity
- Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
- Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
- Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.