Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Manager, Client Engagement role.
Rezi rewrites your resume against Burberry's job description. Free.
Tailor your resume to this Senior Manager, Client Engagement role.
Rezi rewrites your resume against Burberry's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Manager, Client Engagement posting at Burberry — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Manager, Client Engagement posting at Burberry — free, in seconds.
About the Role
The Senior Client Engagement Manager will be responsible for managing and driving clienteling strategies within Japan. This role partners with the APAC Client team and regional stakeholders to create a high-performance clienteling culture, capabilities, and programs to inspire retail teams to build strong 1-to-1 client relationships, enhancing loyalty and revenue growth. The position involves using CRM insights to support commercial actions and developing retail store teams' skills to elevate client engagement and increase client spend.
Responsibilities
- Build client strategies and define action plans to improve the recruitment and onboarding of new clients.
- Support stores for client development & acquisition initiatives.
- Partner with the retail team to increase business opportunities, drive client loyalty, and increase client spend and purchase frequency.
- Work closely with the retail team to communicate clienteling KPIs and align market activities to meet and exceed established goals.
- Identify and develop high-potential clients, raising Japan’s overall retention.
- Liaise with the retail team to maximize client opportunities for all special events and generate key learnings.
- Conduct client analysis to create the client journey and reach the right clients for the right occasion.
- Define initiatives to acquire new data and share insights with the retail team.
- Review in-store activation and events to measure the ROI of each action.
- Manage the client database, ensuring accuracy and quality in data capture.
- Set objectives on quantitative and qualitative data collection.
- Establish a framework for sharing clienteling updates and receiving feedback from retail and store leadership.
- Create communications and supporting materials that reinforce clienteling behaviors.
- Communicate campaign outreach with stores and partner with the retail management team in the review and reporting of data analytics.
- Support key product launches and holiday seasonal contents by providing clienteling tools.
- Drive clienteling knowledge and soft skills in partnership with retail learning.
- Regularly visit stores for in-store coaching.
- Plan and implement programs.
- Forecast and manage budgets, profitability, and receivables for new and existing clients.
- Actively participate in new business initiatives, including research and scoping of new business opportunities.
- Generate new business from existing and new clients by developing programs, making presentations, and pursuing new business leads.
- Manage full project lifecycles from brief to delivery and measurement.
Requirements
- Bachelor’s degree or equivalent
- 10+ years’ experience in CE / CRM / Clienteling in the luxury retail
- Native Japanese and business-level English (both written and spoken)
- Experience in producing / conducting high-level customer analysis and interpretation
- Effective communication skills with both management and retail store staffs
- Demonstrated ability to collaborate productively
- Ability to lead and influence in a team environment
- Agile and with an entrepreneurial spirit, finding innovative approaches and solutions
- Flexible, enthusiastic and motivated with the ability to quickly adapt
- Ability to find collaborative solutions in a rapidly changing and growing business
- Knowledge of retail and luxury market to drive sales through clienteling activities
- Excellent interpersonal skills with a thoughtful attitude
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Flawless attention to detail
Skills
- Clienteling
- CRM
- Customer analysis
- Communication
- Collaboration
- Leadership
- Influence
- Agility
- Entrepreneurial spirit
- Adaptability
- Project management
Location
- Japan
Work Type
- Full-time
Experience Level
- 10+ years
Education Level
- Bachelor's degree or equivalent
About the Company
- At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
- We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do.
- As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.