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About the Role
Own Pure's day-to-day social media presence and build an engaged community around the brand. This is a hands-on role for someone who can create and publish content, respond to the audience, and use performance data to improve content.
Responsibilities
- Own the social content calendar and day-to-day publishing across channels such as Instagram, TikTok, and X, adapting the format, copy, and timing to each platform
- Create and edit social content, including short-form videos, captions, stories, memes, and simple graphics; work with designers and video editors when additional production support is needed
- Manage comments, mentions, and direct messages with a consistent brand voice; answer common questions, encourage conversation, and route account or payment issues to the appropriate support team
- Spot relevant trends, player stories, and conversations in poker, gaming, and internet culture, and turn them into timely content that fits Pure's audience and brand
- Coordinate with marketing, product, and creator partnerships on launches, announcements, events, and creator content; manage asset collection, approvals, and publishing deadlines
- Track reach, engagement, shares, saves, video watch time, audience growth, and referral traffic; report on what is working and test new formats, hooks, and posting times
- Monitor community sentiment and recurring feedback, share useful insights with the team, and flag sensitive issues promptly; follow internal moderation and content approval guidelines
Requirements
- Experience managing social media accounts for a brand, startup, creator, or community, with examples of content created and results driven
- Strong writing and editing skills, a feel for internet culture, and the ability to adapt a brand's voice across posts, comments, and direct messages
- Comfortable shooting and editing short-form video and making simple social assets with tools such as CapCut, Canva, or Adobe Creative Suite
- Organized and responsive, with the judgment to manage a publishing calendar, prioritize community replies, and use platform analytics to improve content
- Familiarity with poker, gaming, sports, or consumer apps is a plus
- Comfortable learning the product and explaining it clearly to new and existing users
- Must be able to work on-site in our New York City office
Skills
- Social media management
- Content creation
- Video editing
- Graphic design
- Community engagement
- Trend spotting
- Data analysis
- Content strategy
- Brand voice adaptation
- Platform analytics
Location
- New York City, NY
Work Type
- Full-time
- On-site
Benefits
- Free Equinox membership
- Dinner provided in the office every night
- Up to $60/day for other meals when in the office
- Medical, dental, and vision insurance with 100% of premiums covered
- Weekly dry cleaning and laundry service
- Company computer
About the Company
- Pure is an equal opportunity employer.
Equal Opportunity
- We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other status protected by applicable law.