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About the Role
As Sr. Field Marketing Manager, you will own the strategy and execution of our field marketing program, creating experiences that engage target buyers and convert in-person interactions into pipeline. This senior individual contributor role involves end-to-end ownership of the events calendar, including major industry conferences, trade shows, executive dinners, and hosted experiences. You will establish the field marketing playbook, partnerships, vendors, budget, and measurement framework, while remaining hands-on with execution. This role requires up to 40% travel, including occasional international travel.
Responsibilities
- Own Circuit's field marketing strategy and events calendar, including industry conferences, trade shows, executive dinners, roundtables, hosted experiences, and partner events
- Build an events strategy around target accounts, priority industries, and pipeline goals, determining where Circuit should participate, sponsor, host, or create its own presence
- Design and execute high-touch executive experiences that bring together the right prospects, customers, partners, and industry leaders
- Partner closely with AEs and the broader GTM team on target account lists, invitations, pre-event outreach, on-site engagement, and post-event follow-up
- Identify and secure high-value opportunities including speaking engagements, sponsorships, strategic partnerships, suites, and co-hosted events
- Build strong relationships with conference organizers, venues, vendors, and industry partners and negotiate contracts, pricing, placement, and sponsorship packages
- Own event logistics from concept through execution, including budgets, vendors, venues, travel, production, collateral, and on-site coordination
- Develop repeatable pre- and post-event plays that turn field activity into meetings, opportunities, and pipeline
- Establish clear measurement and reporting for field marketing, including sourced and influenced pipeline, target-account engagement, meetings, opportunities, and ROI
- Manage the field marketing budget and make disciplined decisions about where to invest, reinvest, and pull back based on results
- Build the foundational processes, vendor network, tools, and operating cadence needed to scale Circuit's field marketing program
- Partner with Marketing, Sales, and leadership to continuously refine our field strategy based on performance, customer feedback, and market opportunities
Requirements
- 7+ years of experience in field marketing, event marketing, or a related B2B marketing role, including significant experience supporting enterprise or mid-market sales
- Proven experience owning a field marketing or events calendar end to end, from strategy and budgeting through execution and measurement
- Deep experience creating executive-level events, including dinners, roundtables, hosted experiences, and other high-touch programs
- Track record of securing and negotiating sponsorships, speaking opportunities, partnerships, and premium event experiences
- Strong understanding of how field marketing contributes to pipeline, with experience measuring sourced and influenced revenue rather than relying solely on attendance or engagement metrics
- Experience working closely with Sales on account targeting, outreach, event activation, and follow-up
- Strong vendor, budget, contract, and project management skills
- Comfortable representing the company directly with senior prospects, customers, partners, and industry leaders
- Experience marketing to manufacturing, industrial, or other physical-economy industries (Bonus)
- Experience with account-based marketing and target-account programs (Bonus)
- Experience building a field marketing function as an early or first field marketing hire (Bonus)
Skills
- Relationship-driven
- Commercially minded
- Highly organized
- Detail-oriented
- Resourceful
- Hands-on
- Strong negotiator
- Excellent communicator
- Collaborative
- Adaptable
Location
- Up to 40% travel required, including occasional international travel
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Competitive compensation
- Meaningful equity
- Employer-paid benefits
- Flexible PTO
- Access to the latest AI tools
About the Company
- Circuit is the AI execution layer for the physical economy.
- Industrial and manufacturing enterprises run on expertise: the hard-won knowledge of how complex products are engineered, configured, sold, and supported.
- Circuit puts expert judgment in everyone's hands by capturing how the best people make critical technical decisions and turning it into agents that do the judgment-heavy work.
- Circuit is built by operators with a leadership team that has built and scaled real industrial companies.
- We are building the layer that runs the last mile of how the physical economy executes.
Equal Opportunity
- We are an equal-opportunity employer and value diversity at our company.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.