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About the Role
The Wholesale Account Marketing Manager will manage and implement omni-channel marketing campaigns within the designated wholesale account that supports being always on, brand led, consumer focused and digitally led. This role will develop and lead strategy, sell-in, execution and evaluation of major marketing initiatives and business drivers that support apparel, footwear, and accessories businesses within the designated account base.
Responsibilities
- Drive the creation of integrated, account-specific marketing strategies in partnership with Brand Marketing and Sales, aligning with long-range planning goals and seasonal priorities to maximize sell-in and sell-through.
- Engage early with cross-functional teams—including Sales, Brand, Product, and Analytics—to co-develop marketing plans that are insight-driven, measurable, and aligned with both brand and account objectives.
- Serve as the primary marketing liaison for key accounts, fostering strong partnerships and acting as the voice of the brand to ensure alignment, excitement, and brand integrity across all initiatives.
- Build and implement full-funnel, omni-channel marketing plans across digital, in-store, and .com platforms, tailored to the consumer journey from awareness to advocacy.
- Create compelling, consumer-relevant content and marketing activations that elevate product priorities across sportswear, fishing, outerwear, and footwear categories.
- Partner with Sales, Analytics, and Global teams to define KPIs, track campaign performance, and optimize marketing efforts based on data-driven insights.
- Strategically allocate and manage seasonal and account-specific budgets, translating key brand campaigns into impactful point-of-sale executions, fixtures, and graphics.
Requirements
- An outstanding leader who can translate company strategies into functional team goals.
- Detail oriented with strong organizational and analytical skills.
- Self-motivated with the ability to multi-task and work both independently and collaborate with various types of teams.
- Ability to manage and lead teams of people in local or remote locations.
- Excellent interpersonal, presentation and communication skills.
- Intermediate level of computer skills including spreadsheet and word processing applications.
- Ability to conduct complex interpersonal interactions with people who are in a position to affect sales of Columbia Sportswear products.
- Ability to solve problems, make decisions independently, operate independently, and with discretion and work efficiently under pressure.
Skills
- Omni-channel marketing
- Marketing campaign management
- Strategy development
- Cross-functional collaboration
- Account management
- Brand representation
- Digital marketing
- In-store marketing
- Content creation
- Performance measurement
- Budget management
- Go-to-market execution
- Spreadsheet applications
- Word processing applications
Location
- Near Portland, Oregon
Work Type
- Hybrid
Experience Level
- 8+ years functional experience
- Experience managing individual contributors and a department or acting as a lead
Education Level
- Bachelor's or master's degree, or applicable certification or equivalent experience
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Disability
- Flexible spending accounts
- Health savings account
- Voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)
- EAP + (free and confidential 24/7/365 counseling services)
- Wellness benefits
- Employee discounts
- Generous time off program
- 401k plan plus a generous company match
About the Company
- At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
Equal Opportunity
- Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.