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About the Role

Fount is Pearl’s product for independent lawyers and small law firms, providing AI-powered tools for client acquisition and practice management. This role will build the growth marketing function for Pearl's products, with Fount as the initial priority, shaping how future products are brought to market. The Senior Manager, Growth Marketing will own growth methods and performance, focusing on acquiring qualified customers, driving revenue, and understanding marketing's impact on customer relationships. For early-stage products, the role involves attracting users, gathering insights, and informing product development. This is a senior individual contributor position reporting to the VP overseeing Fount and products for professionals, collaborating with various internal teams.

Responsibilities

Own growth strategy and customer intelligence, including market analysis, buyer insights, competitive landscape, customer economics, and objections.
Co-create ideal customer profiles (ICPs), positioning, messages, offers, pricing hypotheses, and channel priorities.
Plan and operate two-sided demand generation across paid search and social, organic visibility, partnerships, webinars, events, referrals, thought leadership, outbound support, and product-led acquisition.
Concentrate spend on channels that support customer value based on professional supply, lead availability, geography, and practice area.
Create and distribute content, including articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education.
Own conversion rate optimization (CRO) for landing pages, forms, and conversion paths, defining hypotheses, audience, budget, and success metrics.
Build and govern the B2P acquisition lifecycle within HubSpot, including data model, segmentation, automation, scoring, and reporting.
Develop product marketing and sales enablement materials, such as category narratives, use cases, launch plans, and sales talking points.
Implement closed-loop growth analytics, connecting source data to qualified opportunities, payments, retention, and expansion.
Reconcile data definitions across HubSpot, product, payment, and Finance systems.
Maintain a reusable growth operating system, including roadmaps, campaign calendars, budgets, experiment logs, reporting, documentation, and playbooks.
Personally execute priority work, leveraging AI and automation, and engaging specialists when necessary.

Requirements

Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
Ability to work across acquisition, content, conversion, lifecycle, automation, product marketing, and Sales enablement.
Ability to execute priority work independently in a lean environment.
Strong analytical and commercial judgment, with the ability to assess customer value from growth initiatives.
Zero-to-one operating ability: turning ambiguity into action, shipping work quickly, learning from evidence, recovering from failures, and influencing stakeholders without formal authority.
Clear, persuasive writing and communication skills, with the ability to simplify complex ideas for busy professionals.

Skills

Growth Marketing
Demand Generation
HubSpot
Marketing Automation
CRM Workflows
Sales Handoffs
Reporting
Content Creation
Conversion Rate Optimization (CRO)
Product Marketing
Sales Enablement
Analytics
AI
Paid Search
Paid Social
Organic Visibility
Partnerships
Webinars
Events
Referrals
Thought Leadership
Outbound Support
Product-Led Acquisition
B2B Marketing
Customer Intelligence
Market Analysis
Competitive Analysis
Messaging
Offer Development
Pricing Strategy
Channel Management
Content Distribution
Lifecycle Marketing
Practitioner Education
Landing Page Optimization
Experimentation
Data Modeling
Segmentation
Automation
Scoring
Nurturing
Reactivation
Sequences
Suppression
Dashboards
Attribution
Data Quality
Change Control
Category Narratives
Use Cases
Launch Plans
Packaging Input
Talk Tracks
Objection Handling
Proof Points
Comparison Assets
Campaign Context
Closed-Loop Analytics
Roadmap Management
Campaign Calendar Management
Budget Management
Vendor Recommendations
Experiment Logging
Reporting Cadence
Documentation
Playbook Development

Location

Remote (California)
Remote (Florida)
Remote (Georgia)
Remote (Idaho)
Remote (Illinois)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Texas)
Remote (Virginia)
Remote (Washington)
Remote (Wisconsin)

Work Type

Remote

Experience Level

Senior

About the Company

Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver accurate, accountable, and fast help.
Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values: Data driven, Courageous, Innovative, Lean, Humble.

Equal Opportunity

Pearl is committed to an inclusive workplace.
Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.