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About the Role
The Trade Desk is a global technology company and the world's leading independent platform for digital advertising. Our technology helps advertisers reach the right audiences across the open internet, supporting trusted journalism, quality entertainment, and creators worldwide. We solve unique technical challenges at a global scale, and your impact will be worldwide.
Responsibilities
- Own and grow strategic partnerships with major Automotive OEMs, acting as the lead point of contact and trusted advisor on programmatic advertising.
- Design and execute 12-month business plans tailored to OEM goals, including model launches, brand building, and retail alignment.
- Lead real-time bidding (RTB) strategies and campaign optimizations, leveraging advanced data inputs.
- Advise on best practices specific to the Auto vertical, such as sequential messaging, dealer tie-ins, and audience re-engagement strategies.
- Partner with Business Development and Product teams to build OEM-specific solutions that drive measurable outcomes and maximize platform usage.
- Serve as an internal Auto category expert, collaborating cross-functionally to drive innovation for automotive advertisers.
- Provide performance analysis and campaign insights using first-party data, third-party Auto intent data, and custom attribution models.
- Create playbooks, POVs, and strategic guidance for OEM clients around digital transformation, data activation, and omnichannel execution.
- Contribute to the enablement and mentorship of team members in Auto best practices.
Requirements
- Bachelor’s degree or higher
- 7+ years in programmatic or digital media
- 3+ years working directly with Automotive OEMs (client-side or agency-side)
- Deep understanding of the Automotive media ecosystem, including OEM/dealer models, Auto path-to-purchase behavior, and seasonal/launch planning cycles
- Experience collaborating with Automotive marketing teams and their agency partners
- Proficient in buying and optimizing across multiple channels: display, CTV, video, digital audio, and DOOH
- Strong grasp of Auto-specific data providers and ability to activate/optimize against them
- Experience with MMM, MTA, or Auto-specific attribution solutions
- Strong technical fluency in Excel
- Experience with SQL, Python, or similar tools a plus
- Exceptional client communication and storytelling skills – able to translate complex data and insights into strategic recommendations
- Comfortable in a fast-moving environment, able to proactively lead new business conversations and optimize existing engagements
- Demonstrated ability to build trust and long-term relationships across complex stakeholder networks
Skills
- Programmatic advertising
- Digital media
- Automotive OEM partnerships
- Real-time bidding (RTB)
- Campaign optimization
- Data analysis
- DMPs
- CDPs
- VIN-level data
- Location-based signals
- Sequential messaging
- Audience re-engagement
- Digital transformation
- Data activation
- Omnichannel execution
- Display advertising
- CTV advertising
- Digital audio advertising
- DOOH advertising
- MMM
- MTA
- Attribution modeling
- Excel
- SQL
- Python
- Client communication
- Storytelling
Experience Level
- 7+ years in programmatic or digital media
- 3+ years working directly with Automotive OEMs
Education Level
- Bachelor’s degree or higher
Salary/Compensations
- $111,900—$205,200 USD
Benefits
- Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- Retirement benefits such as a 401k plan and company match
- Short and long-term disability coverage
- Basic life insurance
- Well-being benefits
- Reimbursement for certain tuition expenses
- Parental leave
- Sick time of 1 hour per 30 hours worked
- Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
- Around 13 paid holidays per year
- Ability to purchase The Trade Desk stock at a discount through the Employee Stock Purchase Plan
- All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants
- Other compensation depending on the role such as variable compensation-based incentives and commissions
About the Company
- The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices.
- Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
- Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.
- The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
Equal Opportunity
- The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs.
- We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
- The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
- As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
- Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
- When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.