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About the Role
We are seeking a Copywriter to join our marketing team. This role will be responsible for writing across our portfolio of licensed pet and household brands, covering both ecommerce and packaging. You will craft the messaging for product listings, A+ content, packaging copy, and claims, partnering closely with Marketing Managers to ensure brand voice consistency and accuracy.
Responsibilities
- Write and edit ecommerce copy, including product titles, bullet points, descriptions, A+/enhanced content, and brand store copy.
- Write and edit packaging copy, including front-of-pack claims, back-of-pack messaging, and ingredient/feature callouts.
- Draft scripts for social media content.
- Write signage copy for retail displays, activations, and events.
- Translate complex product and category information into clear, consumer-friendly messaging.
- Adapt and evolve brand voice across multiple licensed brands, maintaining style guides and editorial standards.
- Present concepts and copy to brand managers, incorporate feedback, and lead revisions.
- Proofread and edit all copy for accuracy, grammar, and brand voice consistency.
- Research competitor listings and stay current on category, cultural, digital, and retail trends.
Requirements
- Bachelor’s degree in English, Marketing, Communications, or a related field.
- NYC-based with a flexible schedule (3 days in-office, 2 days remote).
- 4+ years of copywriting experience, ideally spanning both ecommerce and packaging.
- Excellent written communication skills with a strong eye for detail and grammar.
- Ability to write in multiple distinct brand voices and switch between them quickly.
- Strong organizational skills with the ability to manage copy across many brands and deadlines simultaneously.
- Comfortable working in a fast-paced, collaborative environment.
- Positive, proactive attitude with a willingness to learn and grow.
- Experience with Microsoft Word, PowerPoint, and Excel.
- Familiarity with Asana is a plus.
- Experience writing for Amazon or other retail ecommerce listings is a plus.
- Experience working in a PIM system is a plus.
- Interest in consumer goods; experience in pet or household categories is a plus.
Skills
- Copywriting
- Editing
- Brand Voice Adaptation
- Content Creation
- Proofreading
- Research
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Excel
Location
- New York, New York, United States
Work Type
- Hybrid
- Full-time
Experience Level
- 4+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $85,000 – $105,000 per year
Benefits
- Medical, Dental & Vision insurance
- HSA/FSA options
- 401(k) with company match
- Commuter benefits
- Generous vacation, personal, and wellness days
- Parental leave
- "Pawternity Leave" for new pet parents
- Pet-friendly office
- Hybrid flexible schedule
- Work-From-Anywhere days
About the Company
- At Pets + People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation.
- Our brands make everyday life fresh, fun, and user-friendly for the whole family.
- Our team of over 80 dedicated employees is headquartered in New York City with both national and global support.
- We’ve been a pioneer in licensing since 2008, translating favorite brands into practical ‘pet’ applications.
- In 2014, we expanded our vision into new markets within the ‘people’ sector.
- Now, we are leveraging our long track record of success and applying it both to pets + people.
Equal Opportunity
- Fetch is an Equal Opportunity/Affirmative Action Employer. All applicants will receive consideration for employment without regard to race, color, marital status, sex, sexual orientation, gender identity and/or expression, age, religion, disability, citizenship status, national origin, pregnancy, veteran status, and any factor protected by applicable law.