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About the Role
Juno is seeking an Email Marketing Manager to own member communications, including email and SMS, across all products and business lines. This role is crucial for converting member engagement into funded loans by delivering the right message to the right segment at the right time in their borrowing cycle.
Responsibilities
- Own email and SMS end-to-end: Build, QA, and ship campaigns and automated flows in Customer.io across grad, undergrad, and refi.
- Run the campaign calendar: Translate business goals into a weekly calendar of shipped sends.
- Deeply understand the Juno product and data model to build effective segmentation and personalization.
- Define audience segments based on vertical, school, application stage, loan status, and timing.
- Personalize content at scale using member data and Liquid, and improve personalization workflows.
- Own measurement: Report on campaign performance, focusing on applications started, applications completed, and loans funded.
- Run the test roadmap: Propose and execute experiments on subject lines, timing, sequencing, and offers.
- Ensure program cleanliness and compliance: Route messaging through compliance review, maintain suppression and deliverability hygiene.
- Utilize AI tools to accelerate drafting, QA, and debugging of segment logic, Liquid, SQL, copy variants, and post-send analysis.
Requirements
- Typically 1 to 4 years of hands-on email marketing, CRM, or marketing operations experience.
- Experience building and sending campaigns in an ESP (Customer.io, Klaviyo, Braze, Iterable, HubSpot, Mailchimp).
- Willingness to go deeper on data or own a channel.
- Belief in email and SMS as high-leverage channels.
- Ability to write clear, concise emails and texts that drive action.
- Comfortable reasoning about data, funnels, and segments.
- AI fluency and demonstrated use of AI in daily work to change workflows.
- High degree of precision and attention to detail in a high-volume environment.
- Reliability and ability to execute independently.
- Focus on execution over ideation.
- Curiosity about the student lending product and market.
- Ability to plan for and manage seasonality.
- Authorized to work in the US.
Skills
- Email Marketing
- SMS Marketing
- CRM
- Marketing Operations
- Customer.io
- Klaviyo
- Braze
- Iterable
- HubSpot
- Mailchimp
- Data Analysis
- Segmentation
- Personalization
- Liquid
- AI Tools
- SQL (willingness to learn)
Location
- Miami
Work Type
- Onsite
- Full-time
Experience Level
- 1-4 years
Salary/Compensations
- $80,000 to $100,000
- Annual performance bonus
Benefits
- Comprehensive health, dental, and vision coverage
- 401(k) matching
About the Company
- Juno leverages collective bargaining power to secure better student loan rates for students.
- Has 290,000+ members and over $2B in negotiated loan volume.
- Is the most popular way to pay for the world's top graduate programs.
- Federal lending reforms have created a significant market shift, with new caps on federal graduate loans and elimination of Grad PLUS for new students, creating a need for transparent, competitive private options like Juno provides.
- The company offers real impact by helping students access lower rates, benefits from market timing due to federal aid changes, and has a proven model with achieved product-market fit.