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About the Role
We are seeking a Marketing Communications Manager to own how Juno communicates with its members across all products and business lines, primarily through email and SMS. This role is crucial for converting member interest into funded loans by delivering the right message to the right audience at the right time.
Responsibilities
- Own member communications end to end, including writing, building, QA, and shipping email and SMS campaigns and automated flows.
- Maintain and evolve the Juno brand voice, ensuring clarity, accuracy, and consistency across all communications.
- Manage the communications calendar, translating business goals into a weekly schedule of outgoing messages.
- Develop a deep understanding of the Juno product and data model to inform segmentation and personalization strategies.
- Define and segment target audiences based on vertical, school, application stage, loan status, and timing.
- Personalize content at scale using member data and Liquid templating.
- Measure and report on campaign performance, focusing on key metrics like applications started, applications completed, and loans funded.
- Develop and execute a test roadmap for subject lines, messaging, timing, and sequencing.
- Ensure all messaging is compliant, maintain deliverability hygiene, and organize program assets.
- Utilize AI tools to enhance drafting, editing, QA, and analysis of communications.
- Collaborate with product and data teams to improve personalization workflows.
Requirements
- Typically 1 to 4 years in marketing communications, email marketing, CRM, PR, or content.
- Hands-on experience with an email platform (Customer.io, Klaviyo, Braze, HubSpot, Mailchimp) is a strong plus.
- Excellent writing skills with the ability to adapt tone for different audiences.
- Value direct communication and see email and SMS as powerful outreach channels.
- Comfortable with data analysis, including reading campaign reports and reasoning about audiences.
- AI fluency, with demonstrated use of AI in daily work to change workflows.
- High degree of precision and attention to detail.
- Reliable and able to execute tasks independently.
- Prioritize execution and efficient calendar management.
- Curiosity about the student lending market and product.
- Ability to plan for and manage seasonal peaks in activity.
- Based in Miami or willing to relocate.
- Authorized to work in the US.
Skills
- Marketing Communications
- Email Marketing
- CRM
- Content Creation
- Writing
- SMS Marketing
- Customer.io
- Klaviyo
- Braze
- HubSpot
- Mailchimp
- Data Analysis
- AI Tools
- Liquid Templating
- Campaign Management
- Reporting
- Experimentation
- Compliance
- Personalization
Location
- Miami, FL
Work Type
- Onsite
- Full-time
Experience Level
- 1-4 years
Salary/Compensations
- $80,000 to $100,000
- Annual performance bonus
Benefits
- Comprehensive health, dental, and vision coverage
- 401(k) matching
About the Company
- Juno leverages collective bargaining power to secure better student loan rates for students.
- Has 290,000+ members and over $2B in negotiated loan volume.
- Is the most popular way to pay for graduate programs.
- Federal lending reforms have created a significant market shift, increasing the need for transparent, competitive private loan options.