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About the Role

This is a high-impact role for an MBA graduate who wants to own the story of a category-defining medical technology company. As a Product Marketing Manager, you will be the connective tissue between Product, Clinical, Sales, and Marketing Communications. You will own how Heartflow solutions are positioned, launched, and adopted in the field, and you will turn customer, clinical, and market insight into messaging, programs, and tools that help physicians and health systems choose Heartflow. You will work on real launches with real visibility, and success is measured by adoption, utilization, and the quality of the commercial decisions you inform.

Responsibilities

Build a deep understanding of the patient journey, customer needs, competitive dynamics, and market opportunities.
Bring voice-of-customer and field feedback back to Product Management to shape the roadmap.
Develop and maintain differentiated positioning, value propositions, and key messages for each product and audience.
Lead launch planning and execution for new products, features, and platform enhancements.
Identify barriers to adoption within target customer segments and work cross-functionally to build plans that remove them.
Pursue deeper reach in existing accounts.
Partner with Marketing Communications to design and run integrated campaigns that reach and educate target customers across channels.
Build the tools the field needs to win: sales presentations, solution briefs, case studies, demo and value materials, and training content.
Partner with Sales leadership, Sales Training, and field advisors to make sure the tools get used.
Translate complex clinical evidence and health economics data into clear, credible claims and commercial messaging.
Work with Clinical and Medical Affairs to develop educational and thought leadership content.
Engage physicians and key opinion leaders as advisors.
Work with Clinical, Regulatory, Legal, and Medical teams so that marketing materials and programs go through the required review processes and meet applicable requirements.
Set measurable goals, manage timelines across activities, and take a data-driven approach to evaluating program effectiveness.
Support product forecasting and business planning.
Align Marketing, Sales, Product, Clinical, Customer Success, and Professional Education on a single, consistent market narrative across every customer touchpoint.

Requirements

The ability to frame ambiguous problems, size opportunities, set marketing strategy, and defend recommendations with data and clear rationale.
A bias for action, strong project management, and a track record of driving programs from plan to results.
Excellent written, verbal, and presentation skills, including the ability to turn technical or clinical detail into something a sales rep can use in a five-minute conversation.
Strong interpersonal skills and the ability to build trust and rally Sales, Product, Clinical, and Marketing partners around a shared plan.
Comfort with market research, competitive analysis, and performance metrics, and the judgment to know which numbers matter.
Genuine interest in how clinicians and health systems work, and a habit of grounding decisions in observed practice rather than assumption.
Self-motivated and flexible, and comfortable in a fast-moving, high-growth environment where priorities evolve.
5+ years of relevant professional experience in marketing, product marketing, market development, commercial strategy, consulting, or a related field.
Pre-MBA experience and substantive MBA internships or rotations count toward this requirement.
Experience in medical device, life sciences, diagnostics, digital health, or healthcare technology is strongly preferred.
Experience developing or launching marketing initiatives that drove adoption.
Experience working with or alongside sales organizations, such as field sales, field marketing, or sales enablement, is a plus.
Experience in a start-up or high-growth environment, and familiarity with cardiology or medical imaging, are a plus.

Skills

Strategic thinking
Execution
Storytelling
Influence without authority
Analytical rigor
Customer curiosity
Entrepreneurial mindset

Location

San Francisco, California
Rohnert Park, California

Work Type

On-site
Occasional travel

Experience Level

5+ years of relevant professional experience

Education Level

MBA from an accredited institution (required)
Bachelor’s degree in business, science, engineering, or a related field is preferred

Salary/Compensations

$160,000 to $175,000
bonus
equity

About the Company

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology.
The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart.
Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis).
Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.

Equal Opportunity

Heartflow is an Equal Opportunity Employer.
We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.