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About the Role
We are seeking a Senior Manager, App Growth to lead full-funnel growth initiatives for our mobile application within the Action Network brand. This role involves collaborating with various teams to acquire, activate, engage, and retain users, focusing on sports and sports betting media.
Responsibilities
- Own the day-to-day app growth roadmap to increase installs, account creations, active users, feature adoption, trial initiatives, and retention.
- Partner with Paid Media and Product teams to optimize acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
- Develop and execute growth experiments across key conversion points, onboarding flows, feature discovery, and messaging.
- Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools like AppsFlyer and Tableau.
- Utilize AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.
Requirements
- 4+ years of experience driving mobile app growth across all stages of the user journey.
- Hands-on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
- Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
- Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.
- Experience in sports media, sports betting, gaming, fintech, subscription products, or high-frequency consumer apps is a plus.
Skills
- App Store Optimization (ASO)
- Paid media channels
- Lifecycle marketing
- Growth experimentation
- Mobile attribution tools
- Analytics tools
- AppsFlyer
- Apple Search Ads
- Tableau
- AI tools
Experience Level
- Senior
About the Company
- Better Collective is a global digital sports media group operating at the intersection of sports, media, technology, betting, prediction markets, and AI.
- We build sports media, betting, and AI-driven technology products for fans worldwide.
- Our brands include FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, and the AI-powered betting solution, Playbook.
- We engage over 112 million unique users monthly and combine the scale of a corporation with the speed of a startup.
- Our teams focus on innovation, collaboration, and leveraging AI and technology.