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About the Role
This is a high-impact role for an MBA graduate who wants to turn commercial strategy into field execution at a category-defining medical technology company. As Manager, Commercial Enablement & Strategy, you will be the bridge between commercial leadership, the field, and corporate functions including Marketing, Sales Training, Medical Education, and Revenue Operations. You will own the strategy, tools, playbooks, and processes that help Regional Business Managers (RBMs) and Territory Account Managers (TAMs) accelerate adoption of the Heartflow platform, with a primary focus on Plaque Analysis and Heartflow FFRCT Analysis, and success is measured by field utilization, adoption, and the commercial outcomes your work drives.
Responsibilities
- Develop and execute go-to-market strategy that changes the standard of care for coronary artery disease.
- Define and refine segmentation, targeting, and prioritization to drive physician adoption and demand.
- Build commercial playbooks, account plans, value materials, and resources that standardize and accelerate adoption.
- Own the enablement roadmap for new products, features, and indications.
- Integrate tools and best practices into onboarding and ongoing training.
- Conduct targeted field visits to validate strategies, gather real-time feedback, and refine enablement resources.
- Drive CRM evolution to improve simplicity, usability, efficiency, and performance visibility.
- Ensure tools and analytics directly support TAM execution and account growth.
- Partner on KPI development, dashboards, and growth strategy.
- Analyze funnel, adoption, utilization, and ramp-time data and turn it into clear recommendations for leadership.
- Evaluate coverage models, resource allocation, and pricing and contracting frameworks.
- Identify opportunities to improve sales productivity and efficiency.
- Partner on messaging and content.
- Partner on physician engagement programs.
- Partner on scalable execution, aligning every team to a single commercial plan.
- Track market trends, competitive activity, and customer insights.
- Bring field feedback back into strategy, messaging, tools, and processes.
- Ensure enablement materials and programs go through required review processes and meet applicable requirements.
- Put AI tools and LLMs to work in enablement content, commercial analysis, and field workflows.
Requirements
- Ability to frame ambiguous commercial problems, size opportunities, and defend recommendations with data and clear rationale.
- Comfort with CRM data, funnel and utilization metrics, and commercial finance.
- Strong project management skills.
- Track record of taking programs from plan to measurable results.
- Strong interpersonal skills and the ability to build trust and rally Sales, Marketing, Medical Education, Revenue Operations, and field partners around a shared plan.
- Excellent written, verbal, and presentation skills.
- Ability to turn strategy into something a field team can use in a five-minute customer conversation.
- Genuine interest in how clinicians, health systems, and field teams work.
- Habit of grounding decisions in observed practice rather than assumption.
- Self-motivated and flexible.
- Comfortable in a fast-moving, high-growth environment where priorities evolve.
- AI mindset and comfort leveraging LLMs and modern tools.
- Experience developing go-to-market strategies and supporting product launches with customer-facing commercial teams.
- Experience with CRM platforms, sales enablement tools, and commercial analytics.
- Ability to work on-site at our San Francisco or Rohnert Park, California office.
- Moderate travel to field markets, customer sites, and conferences is expected.
Skills
- Strategic thinking
- Analytical rigor
- Execution
- Influence without authority
- Communication
- Customer and field curiosity
- Entrepreneurial mindset
- AI mindset
- Advanced Excel skills
- CRM platforms
- Sales enablement tools
- Commercial analytics
- AI in healthcare
- Innovative diagnostic solutions
- Coaching
- Training
Location
- San Francisco, California
- Rohnert Park, California
Work Type
- On-site
- Travel
Experience Level
- 5+ years of relevant professional experience in commercial strategy, sales or commercial enablement, commercial operations or excellence, market development, product marketing, consulting, or a related field.
- Pre-MBA experience and substantive MBA internships or rotations count toward this requirement.
- Experience in a start-up or high-growth environment is a plus.
Education Level
- MBA from an accredited institution (required).
- A bachelor’s degree in business, science, engineering, or a related field is preferred.
Salary/Compensations
- $160,000 to $175,000
- bonus
- equity
About the Company
- Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology.
- The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the Heartflow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart.
- Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis).
- Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.
- Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.
Equal Opportunity
- Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.