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About the Role
We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers, sharp problem-solvers, and builders who are wired to make an impact. This role is for an experienced social/brand professional who can translate Robinhood's mission into content and moments that resonate with Millennial and Gen Z audiences, balancing a bold brand voice with rigorous compliance standards.
Responsibilities
- Own our social content strategy: Define the voice, tone, and creative point of view for Robinhood’s brand across X, TikTok, Instagram, YouTube, and Reddit.
- Lead social-first brand campaigns: Partner with Brand, Creative, and Product to conceive and execute social-native campaigns and always-on content.
- Spearhead social activations: Ideate and execute high-impact brand activations designed to build buzz and deepen affinity with Millennial and Gen Z audiences.
- Speak fluently to Millennial and Gen Z audiences: Bring a deep, authentic understanding of Millennial and Gen Z culture, humor, platform behavior, and finance-adjacent trends.
- Stay ahead of culture: Constantly track platform algorithm shifts, emerging formats, meme culture, and rising creators.
- Translate insights into strategy: Use social listening and performance data to understand what resonates with our audience, and turn those insights into sharper creative and content decisions.
- Champion brand and compliance judgment: Ensure all brand and activation content adheres to Robinhood’s Content Standards and financial regulations.
Requirements
- 5+ years of experience in social media, brand marketing, or social-first creative roles, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of leading campaigns or activations end-to-end.
- Deep fluency in Millennial and Gen Z culture.
- Experience partnering with brand, creative, and campaign teams.
- A native understanding of platform nuances (especially X, TikTok, Instagram, and Reddit) and how brand content performs differently across each.
- Exceptional written and creative communication skills.
- Data-driven mindset with the ability to translate social and campaign metrics into actionable creative strategy.
- Ability to thrive in a highly regulated industry, balancing bold brand creativity with strict compliance and legal guardrails.
Skills
- Social Media Management
- Brand Marketing
- Social-First Creative
- Content Strategy
- Campaign Management
- Brand Storytelling
- Creative Strategy
- Cultural Translation
- Trend Spotting
- Platform Nuances (X, TikTok, Instagram, Reddit)
- Written Communication
- Creative Communication
- Data Analysis
- Compliance Judgment
Location
- New York, NY
- Menlo Park, CA
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC): $128,000—$150,000 USD
- Zone 2 (Denver, CO; Westlake, TX; Chicago, IL): $112,000—$132,000 USD
- Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL): $99,000—$117,000 USD
Benefits
- Challenging, high-impact work to grow your career.
- Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
- Top Tier benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
- Access to the Robinhood Employee Fund that gives eligible US employees the opportunity to invest in a private employee fund that provides exposure to Robinhood Ventures funds.
- Access to the best AI tools on the market and continuous AI skill-building for every employee, technical or not.
- Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
- Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
- Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
- Exceptional office experience with catered meals, events, and comfortable workspaces.
About the Company
- Our mission is to democratize finance for all.
- We are building an elite team, applying frontier technologies to the world’s biggest financial problems.
- Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers.
- We’re a high-performing, fast-moving team with ethics at the center of everything we do.
Equal Opportunity
- Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws.
- Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best.