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About the Role
Reporting to the Senior Innovation & Portfolio Strategy Manager, the Product Manager will co-create and execute Portfolio & Brand strategy plans to accelerate regional growth. This role involves leading the delivery of portfolio management projects, including new product launches, brand and channel strategy, customer growth plans, NPD performance tracking, and internal communications.
Responsibilities
- Project manage the end-to-end development and launch of Branded NPD & New Brands
- Support execution of launches for a range of key strategic NPD projects
- Work with key stakeholders to ensure NPD meets needs of consumers & customers across markets in region
- Track & report on performance including remedial action recommendations and execution where required
- Work with the Senior Innovation & Portfolio Strategy Manager in the delivery of EMEA’s NPD pipeline
- Ensure pipeline has sufficiency of ideas & will deliver the value required to drive regional growth ambitions
- Identify ‘white space’ opportunities that connect with consumers across multiple countries in region
- Develop best in class sell in’s that connect with customers
- Track in market performance recommending remedial actions, and reporting progress up to LT level
- Play a role in the development of the Europe Portfolio Strategy to ensure the right product/purpose/place for business growth
- Identify and manage all inputs and outputs of the portfolio over a 24-month horizon in line with TWE Category, Portfolio, Brand & Customer Strategies
Requirements
- Previous practical experience in a branded/consumer facing company (FMCG/Consumer/Shopper/Insights/Agency/Event Management/Sponsorship etc.)
- Solid experience planning and delivering marketing-related activity
- Strong communication skills for managing multiple internal & external stakeholders
- Ability to prioritize tasks effectively based on impact
- A positive & proactive attitude
- Ability to work under pressure and at pace with resilience
- Ability to work well within a team
- Rigorous & thorough approach to delivering plans without compromising timeliness
- Ability to plan effectively to deliver marketing activity in a timely manner
- Ability to complete administrative tasks and responsibilities aligned to brand strategy
- Ability to mine through customer, consumer and shopper insights to understand brand opportunity and challenges
- Agency management experience
Skills
- Project management
- Brand strategy
- Channel strategy
- Customer growth plans
- New product development (NPD)
- Communication skills
- Stakeholder management
- Prioritization
- Teamwork
- Planning
- Administration
- Insight analysis
- Agency management
Experience Level
- Previous practical experience in a branded/consumer facing company
- FMCG project management experience is a bonus
Education Level
- Degree level education or equivalent experience