Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Manager, Brand Marketing role.
Rezi rewrites your resume against Red Bull's job description. Free.
Tailor your resume to this Manager, Brand Marketing role.
Rezi rewrites your resume against Red Bull's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Manager, Brand Marketing posting at Red Bull — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Manager, Brand Marketing posting at Red Bull — free, in seconds.
About the Role
The Region Brand Marketing Manager leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance, and consumption. This role involves creating, planning, and executing innovative local brand campaigns while ensuring consistent brand representation and bringing the brand to life through various marketing mix elements.
Responsibilities
- Leverage regional insights, demographics, and psychographics to influence brand marketing strategies and execution.
- Create inclusive and culturally relevant brand marketing communications and experiences.
- Identify emerging consumer trends and opportunities for marketing activation.
- Ensure local brand efforts align with national/global strategy and guidelines.
- Develop and execute 360° local marketing occasions and consumer activation plans.
- Own creative asset development, brief writing, and approval processes.
- Ensure consistency of strategy across campaign elements and drive best-in-class execution.
- Drive Occasion strategies by translating insights into integrated, cross-functional campaigns.
- Collaborate with regional Sports, Culture, and Media Network teams.
- Contribute to National Brand Marketing best practices by developing KPIs, tracking results, and sharing learnings.
- Translate national campaigns into regionally relevant strategies and execution plans.
- Support identification of relevant local “big moments” to win in priority markets.
- Lead all regional product launches and develop cross-functional plans.
- Ensure regional look & feel aligns with national/global creative guidelines.
- Leverage national programming to drive sales in regional retail accounts.
- Ensure national product strategy is translated properly at local events.
- Identify local nuances for POS development.
- Ensure POS strategy is executed properly, including market visits and feedback.
- Identify regional event barters for Sales and Shopper Marketing.
- Provide Advertising Team local insights for regional advertising plans.
- Consult on media plans and creative to ensure resonance with local consumers.
- Develop clear creative briefs for agencies.
- Develop measurable marketing objectives for all campaigns.
- Closely manage Brand Marketing budgets within the region.
- Monitor and share competitive marketing activations with the National Brand team.
Requirements
- 4+ years of brand marketing experience.
- Strong experience in consumer marketing and retail activation, preferably in a CPG environment.
- Understanding and working knowledge of digital and social media.
- Experience curating and implementing strategies in local markets.
- Experience managing budgets and working with traditional and non-traditional brand marketing strategies.
- Project management experience delivering projects from ideation to execution.
- Success in collaborative and creative environments.
- This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
Skills
- Brand Marketing
- Consumer Marketing
- Retail Activation
- Digital Marketing
- Social Media Marketing
- Strategy Development
- Campaign Execution
- Creative Asset Development
- Budget Management
- Project Management
- Cross-functional Collaboration
- Market Analysis
- Consumer Insights
Location
- Region
Work Type
- Permanent
Experience Level
- 4+ years
Salary/Compensations
- $85,600 - $128,400 + cash incentives
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet Insurance
- Legal Insurance
- Life Insurance
- Tuition Reimbursement
About the Company
- Red Bull North America, Inc.
Equal Opportunity
- Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.