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About the Role
Seeking a strategic, highly autonomous Marketing Manager, International B2B, to drive expansion across international B2B dining and hospitality markets. This role involves leading end-to-end content strategy, execution, and optimization of growth hacking projects, prospecting initiatives, and customer engagement campaigns. You will connect lead tracking data across all channels to accelerate acquisition velocity and collaborate with diverse global teams.
Responsibilities
- Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
- Plan and produce B2B content campaigns (e.g., research, case studies, gated assets) that speak to restaurant and hospitality decision-makers and convert into qualified pipeline.
- Own and optimize the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
- Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey.
- Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
- Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value.
Requirements
- 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
- Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
- Experience producing B2B content (research, case studies, gated assets) with a clear line from content to lead generation.
- Proven track record as a proactive builder who thrives with ambiguous briefs and excels at solving complex operational inefficiencies.
- Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
- Practical experience applying AI tools or automation to streamline marketing workflows, campaign execution, and data analysis.
- Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress, as well as building email campaigns.
- Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.
Skills
- Growth hacking
- Content strategy
- SEO
- Email marketing
- Website creation
- Lead generation
- Full-funnel data analysis
- Campaign tracking
- Multi-channel attribution
- AI tools
- Predictive analytics
- A/B testing
- Multivariate testing
- HTML
- CSS
- Wordpress
- Salesforce
- Marketo
- International B2B growth
- Cross-cultural market collaboration
- Writing/editing
- Prospecting campaign design
- Customer lifecycle retention modeling
- AI marketing technologies
- Marketing automation platforms
Location
- London, UK
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- 8+ years of relevant experience
Benefits
- 5 weeks paid vacation
- Private health & dental insurance
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off
- Paid parental leave
- Time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Income protection and life assurance
- Employee Assistance Program (including 24/7 GP & free legal advice)
- Pension plan contributions
- Discounted gym membership
- Bike2Work
- Season ticket loan
- Social events & Thursday happy hours
- Free lunch 2 days per week
About the Company
- OpenTable, part of Booking Holdings, Inc., is an industry leader with a passion for helping restaurants thrive.
- Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
- Every employee at OpenTable has a tangible impact on what we do and how we do it.
- You’ll also be part of a global team and its portfolio of metasearch brands.
- Hospitality is all about taking care of others, and it defines our culture.
Equal Opportunity
- We’re committed to creating a workplace where everyone feels they belong and can thrive.
- We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
- If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.