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About the Role
As the design lead for Growth, you will shape how customers adopt and depend on AI across Rippling. You will build shared growth patterns and drive design for AI adoption, from an admin's first setup to an employee's daily use. Designers at Rippling are product builders who work with PMs, engineers, and data scientists to define problems and ship experiences that change customer behavior.
Responsibilities
- Drive design for AI adoption across Rippling, from an admin's first setup to an employee's daily use.
- Work with PM and data science to define what an activated AI user looks like, and the guardrail metrics that tell you when a win is hurting retention.
- Build shared growth patterns (entry points, prompt suggestions, setup flows, upgrade moments) so product teams stop building their own.
- Run experiments with your PM and data partners. Read results with judgment, and flag the ones that win on the metric and lose with the user.
- Design upgrade and usage-limit moments that feel fair and never come as a surprise.
- Spend time with customers to see where AI helps them and where they give up on it. Turn that into priorities for the domain.
- Use LLMs to sharpen problems and requirements, and prototype in code with AI tools so you're testing real interactions.
- Raise the bar for growth design across the org. Share what you learn, including from failed tests, and coach designers who are newer to growth.
Requirements
- 8+ years of end-to-end product design experience shipping complex, high-impact products from concept to launch.
- A portfolio of shipped work that measurably changed behavior, such as activation, adoption, retention, or conversion. Show us the experiments that lost, too, and what you did next.
- Experience setting growth direction for a whole product area and getting teams you don't manage to follow it.
- Hands-on growth design across onboarding, activation, and monetization. B2B or AI products are a plus, especially where the buyer and the daily user are different people.
- Comfort with funnels, cohorts, and experiment design, and the judgment to spot a result that's misleading.
- Daily use of LLMs and AI prototyping tools (Claude, ChatGPT, Cursor, Claude Code, or similar), whether or not you write production code.
- Strong interaction and visual craft. Growth surfaces are often the first thing a customer sees.
- Clear communication, including explaining a test result to people who were hoping for a different one.
Skills
- AI adoption
- Growth design
- Product building
- LLMs
- Cursor
- Claude Code
- Claude
- ChatGPT
- Experiment design
- Interaction design
- Visual craft
Location
- Office-based
Work Type
- In-office (at least three days a week)
Experience Level
- 8+ years
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary + benefits + equity
About the Company
- Thousands of companies already run HR, IT, and Finance on Rippling.
- Rippling is in a unique position to change how companies run with AI because it already holds so much of the company: who works there, what they're paid, which laptops and apps they use, and who approves what.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com