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About the Role
This role helps turn ideas, products, and campaigns into clear, confident, on-brand copy across every digital touchpoint, sitting within the Ecommerce function and working closely with Marketing, Design, and CRM.
Responsibilities
- Write and refine copy for website refreshes, including homepages, landing pages, category pages, and product detail pages
- Craft engaging email copy for daily campaigns, promotions, and automated journeys
- Develop copy for new site features and ecommerce experiences
- Create SEO-optimised content that balances brand voice with performance
- Proofread and QA daily email campaigns, ensuring flawless execution
- Maintain and evolve the brand’s tone of voice across all digital touchpoints
- Collaborate cross-functionally with Ecommerce, Design, Marketing, CRM, and SEO teams to develop and refine brand and campaign strategy
- Manage multiple projects in a fast-paced fashion calendar
- Participate in on-site creative workshops, planning sessions, and reviews
- Contribute to team discussions that shape positioning, messaging frameworks, and long-term content strategy
Requirements
- 4+ years of copywriting experience, ideally in fashion, lifestyle, or ecommerce
- Native English writing and editing skills
- Proven experience writing for digital and ecommerce platforms
- Solid understanding of SEO copywriting best practices
- A strong sense of fashion, trends, and brand storytelling
- Exceptional attention to detail
- Confidence in proofreading
Skills
- Copywriting
- Editing
- Digital content creation
- Ecommerce copywriting
- SEO copywriting
- Brand storytelling
- Proofreading
- Fashion
- Trends
Location
- London
Work Type
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- 40,000.00 - 45,000.00 GBP
Benefits
- Cross-Brand Discounts & Private Employee Sales
- Paid Parental Leave
- Generous Holiday and Vacation Allowance
- Internal Mobility Across Capri Brands
- Hybrid Working Model
- LifeWorks Employee Assistance Program
- Pension Contributions
- Enhanced Maternity and Paternity Pay
- Private Health and Dental Coverage
About the Company
- Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
- If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
- At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.
Equal Opportunity
- The Company is an equal employment opportunity employer.
- The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws.
- The Company also prohibits harassment of applicants and employees based on any of these protected categories.
- If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.