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About the Role
Channel Factory is seeking an experienced Social Solutions Manager to drive the development of a groundbreaking social media offering in the North America market. This role is ideal for someone eager to shape the future of social media marketing and thrive in a fast-paced, results-oriented environment.
Responsibilities
- Lead the onboarding process for new social media clients, educating them on our processes and strategies.
- Develop tailored campaigns that set the foundation for long-term success, ensuring a seamless handoff to the Client Solutions Manager once campaigns are stabilized.
- Collaborate with platform representatives (e.g., Meta, TikTok, LinkedIn) to secure resources and expertise for client campaigns.
- Launch, maintain, and optimize paid social campaigns to achieve client goals and key performance indicators (KPIs).
- Monitor campaign pacing and performance metrics, proactively addressing any issues.
- Prepare and deliver detailed campaign reports with insights, wins, and areas for improvement.
- Manage a portfolio of clients, focusing on retention, satisfaction, and upsell opportunities.
- Build strong client relationships and proactively address their evolving needs.
- Collaborate with the Client Solutions Management team to ensure alignment and growth.
- Support the Senior Client Solutions Managers with daily tasks and initiatives.
- Lead internal training sessions on social media platforms, workflows, and best practices.
- Identify and implement improvements in social media workflows to drive efficiency.
- Stay updated on the latest trends, ad formats, and advancements in social media platforms.
- Share updates and best practices with internal teams to enhance knowledge and expertise.
- Maintain a strong understanding of third-party tools and their integration with social media campaigns.
- Perform all other duties as assigned.
Requirements
- 8+ years of experience in paid social media management, with a strong focus on campaign strategy and optimization.
- Experience in digital media agencies or tech publishers is a plus.
- Advanced knowledge of social media platforms like Meta, TikTok, and LinkedIn, including media buying, bidding models, and optimization strategies.
- Proficiency in data analysis tools, including Excel, with a strong ability to interpret metrics and translate them into actionable strategies.
- Strong relationship-building abilities with a focus on understanding client needs and crafting tailored solutions.
- Excellent communication skills, both verbal and written, with experience presenting strategies and reports to clients.
- Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
- Ability to travel at least 15% of the year for client and internal meetings, trainings, etc.
Skills
- Social media marketing
- Paid social media management
- Campaign strategy
- Campaign optimization
- Meta
- TikTok
- Media buying
- Bidding models
- Data analysis
- Excel
- Relationship building
- Client needs assessment
- Communication
- Presentation
- Organization
- Detail-oriented
- Project management
Location
- United States
Work Type
- Full-time
Experience Level
- 8+ years
Education Level
- Social media certifications are a plus.
Salary/Compensations
- up to $90,000
Benefits
- Competitive salary
- Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
- Cell phone and Wi-Fi reimbursement
- Bill Spend Stipend
- Work-life flexibility
About the Company
- Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies.
- Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels.
- We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.
- Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results.
- Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving.
- We expect a lot from one another and value our thoughtful and intellectually curious company culture.
- Founded in 2010, Channel Factory is an award-winning marketing technology company that helps top global brands and agencies maximize YouTube advertising.
- Recognized as a technology innovator by Cynopsis and one of the fastest-growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand-safe, contextually aligned YouTube advertising software and services.
- By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.
Equal Opportunity
- Channel Factory is an equal-opportunity employer that is committed to diversity and inclusion in the workplace.
- We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
- This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
- Channel Factory makes hiring decisions based solely on qualifications, merit, and business needs at the time.
- The company also has employee resource groups focusing on encouraging inclusion and diversity in the workplace.