Aspect Account Development Specialist - San Francisco (FiDi / Marina)
Breakthru Beverage Group · CA, US
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About the Role
The Aspect Account Development Specialist is the sales lead for their assigned portfolio within a targeted account base, focused on increasing share and velocity of their assigned commodity. This role involves planning and executing brand activations, maintaining strong relationships with supplier account stakeholders, and serving as an expert consultant. The specialist will be active in market events and education, supporting the Aspect Fine Wine portfolio in on-premise locations throughout downtown San Francisco's Financial District and Marina regions.
Responsibilities
- Drive and deliver on revenue and market share of assigned portfolio in assigned account base spending 80% of working time in market.
- Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category or large supplier.
- Research trends, category, and portfolio to ensure company meets supplier goals.
- Present new products and beverage offerings and conduct monthly business reviews with Key accounts.
- Work with Trade Development and Sales management to excel at Speed to market on new brand launches.
- Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
- Drive real-time market insights to inform, apply, unlock and accelerate growth.
- Lead, organize, report, field intel and insights for assigned territory and categories.
- Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories.
- Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends.
- Focus on team building with other departments to maximize whole portfolio performance.
- Establish merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier.
- Determine specific needs of individual accounts by analyzing account and surveying for opportunities.
- Focus on increasing share and velocity of assigned category.
- Own account plan and execution based on brand plans.
- Obtain appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits, including beverage menu development.
- Conduct staff education and building of the category.
- Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts.
- Participate in supplier and category specific work-with sales calls.
- Facilitate accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts.
- Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain specialized industry and/or commodity knowledge.
- Work to obtain all relative advanced certifications for the brand(s)/product becoming the market expert and resource.
- Maintain customer confidence and protect operations by keeping information confidential.
- Maintain a safe and clean working environment by complying with procedures, rules and regulations.
- Drive specific market share based on work in either retail or on-premise accounts.
- Focus on number of facings and their placement, cold box share and additional displays to planogram placement for Retail ADS.
- Focus on wine menu placement / BTG / monthly features / staff training for On-Premise.
- Responsibly handle beverage alcohol product & conduct safe and responsible interactions with the public.
- Perform other duties, as assigned by the jobholder’s supervisor.
Requirements
- Bachelor’s degree in related field and/or equivalent training and work experience.
- Minimum of 3 years in sales or industry related and category expertise experience for category specific roles.
- Fine Wine Accreditation Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers) must be in process or completed within 6 months.
- In-depth understanding of wine styles, different regions and grapes, aging potential for various wines, and specific flavor profiles.
- Specialized knowledge of category or responsibility that this role will support.
- Must have a valid driver’s license and be able to operate a motor vehicle.
- Proficient PC skills using MS Office and other various computer programs including presentation software.
- Results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.
- Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
- Analytic and Reporting skills.
- Utilize sound judgement and problem-solving skills.
- Ability to work in fast-paced, high-volume, team environment.
- On-premise/hospitality experience in a management capacity.
- Strong understand or background of consumer engagement mechanics.
- Previous experience with a wine supplier or distributor.
- Regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone.
Skills
- Sales
- Beverage Marketing Strategies
- Brand Activations
- Customer Relationship Management
- Market Analysis
- New Product Presentation
- Business Reviews
- Consumer Activations
- Market Insights
- Field Intelligence
- Sales Training
- Merchandising
- Distribution Strategy
- Menu Development
- Staff Education
- Supplier Relations
- Industry Knowledge
- Certification Acquisition
- Confidentiality
- Workplace Safety
- MS Office Proficiency
- Presentation Software Proficiency
- Communication Skills
- Customer Service Skills
- Multi-tasking
- Independent Work
- Teamwork
- Attention to Detail
- Deadline Management
- Analytical Skills
- Reporting Skills
- Judgment
- Problem-Solving
- Fast-Paced Environment Adaptability
- High-Volume Environment Adaptability
- Consumer Engagement
Location
- San Francisco, CA
Work Type
- Full time
- On-premise
- In-market
Experience Level
- Minimum 3 years in sales or industry related and category expertise experience
Education Level
- Bachelor’s degree in related field
- WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers) must be in process or completed within 6 months
Salary/Compensations
- Base Salary Range: $76,800 - $104,100
- Eligible to participate in a bonus program
- Mileage reimbursement for business miles
Benefits
- Eligible for health care benefits
- Life insurance
- Time off benefits
- Participation in the Company’s 401(k) plan
About the Company
- Breakthru Beverage Group is an equal opportunity employer.
Equal Opportunity
- We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.
- The EEO is the Law poster is available here.
- If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.