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About the Role
As an Influencer Marketing Manager, you will be responsible for our influencer and creator marketing from start to finish. You will build a performance and brand channel for Lotto Scanner on TikTok, Instagram, and YouTube, supported by content creators. The goal is to develop influencer marketing into a measurable, scalable growth channel, moving beyond one-off collaborations.
Responsibilities
- Research, select, and negotiate fees for suitable influencers and content creators for our B2C target audience.
- Create targeted briefings and review all content for brand safety, brand compliance, and performance.
- Independently manage the entire process, from initial contact and deal closure to go-live and final reporting.
- Continuously monitor relevant KPIs such as reach, engagement, installs, and CPA.
- Collaborate closely with Social Media (organic amplification), Creative (assets), Performance/Media (paid whitelisting & attribution), and Brand (brand voice).
- Ensure compliance with all advertising labeling requirements and legal provisions of the State Treaty on P Gambling (GlüStV).
Requirements
- Several years of experience in influencer and creator marketing for B2C products or consumer goods.
- Demonstrable success in implementing creator campaigns with a clear focus on measurable performance results rather than just vanity metrics.
- In-depth experience in sourcing, selecting, and negotiating fees with influencers.
- High competence in creating briefings, content direction, and creative leadership of creators.
- Deep understanding of the mechanics of common social media platforms like Instagram, TikTok, and YouTube.
- Proficient in handling performance KPIs such as CPA, engagement, and reach.
- Fluent German (C1/C2) for working in the DACH creator market and very good English skills.
- Experience in a regulated industry (e.g., lottery, gambling, or fintech) is a plus.
- Practical experience in paid influencer ads and whitelisting (e.g., Meta Partnership Ads or TikTok Spark Ads) is a plus.
- Experience in the conception and production of User-Generated Content (UGC) is a plus.
- Background in app growth and app marketing is a plus.
- Experience in collaborating with and activating sports creators is a plus.
- Strong relationship-building skills and experience in building trust with creators and agencies, and maintaining long-term partnerships.
- Commercially minded, strong negotiation skills, and consistently focused on results.
- Data-oriented and accustomed to evaluating campaigns based on measurable KPIs rather than just follower counts.
- Brand-aware with a keen eye for ensuring creator content aligns with brand voice and meets all compliance requirements.
- Highly organized and capable of managing numerous creators and campaigns concurrently in a structured manner.
- Flexible and agile in a dynamic startup environment with a fast pace and lean processes.
- 3–6 years of experience in influencer and creator marketing.
- Proven experience in the B2C / consumer environment is mandatory.
- In-depth market knowledge of the German or DACH creator landscape.
- Bonus: Experience in a regulated industry, app growth, and with paid influencer campaigns and UGC.
- Bachelor's degree or equivalent practical experience.
Skills
- Influencer Marketing
- Creator Marketing
- Performance Marketing
- Brand Marketing
- TikTok
- YouTube
- Content Creation
- Briefing
- Performance Analysis
- KPI Monitoring
- Reach
- Engagement
- Installs
- CPA
- Social Media Collaboration
- Creative Asset Development
- Paid Whitelisting
- Attribution
- Brand Voice
- Compliance
- Gambling Regulations
- Negotiation
- Sourcing
- Content Direction
- User-Generated Content (UGC)
- App Growth
- App Marketing
- Sports Creator Activation
- Data Analysis
- Relationship Building
- Communication
Location
- Berlin
- Konstanz am Bodensee
Work Type
- Full-time
Experience Level
- 3-6 years experience
Education Level
- Bachelor's degree or equivalent practical experience
Benefits
- Competitive salary
- Trust-based working hours
- 30 vacation days per year
- 2 additional public holidays (December 24th, December 31st)
- Generous training budget
- Unique team events
- Innovative benefits program
- Open, honest, and direct communication
- Quarterly feedback sessions
- MacBook, headphones, and more provided
- Modern and inspiring work environment
- One training day per month
- Buddy program
About the Company
- We are a diverse team of people from different nations and backgrounds. We do not discriminate based on religion, gender, age, marital status... What matters most to us is what you can do!
- Our values: MAKE IT HAPPEN, WIN TOGETHER, SHAPE THE FUTURE.