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About the Role
Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption, and success for our customers. We are looking for a Product Marketing Manager to build messaging and positioning around Data and AI Sovereignty in EMEA, execute targeted go-to-market strategy for the Public Sector, scale our impact through Snowflake’s partner ecosystem, and maintain momentum behind key regional sovereignty partnerships. This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Partner Marketing, Demand Generation, and Global Product Marketing to align strategy with execution. The successful candidate will thrive on GTM orchestration, partner co-marketing, field enablement, and navigating complex regulatory and public sector buying landscapes.
Responsibilities
- Own and align messaging and positioning for Data and AI Sovereignty in the EMEA region, ensuring Snowflake’s narrative addresses sovereign control, regulatory compliance, operational autonomy, and cloud resilience.
- Scale sovereignty messaging and regional reach through Snowflake’s cloud, systems integrator, and specialized partner ecosystem, orchestrating joint GTM motions and co-marketing programs that drive pipeline impact.
- Maintain and accelerate momentum around recent strategic sovereignty partnerships, converting key alliance milestones into high-impact sales plays, field enablement assets, and customer-facing collateral.
- Develop regional GTM strategy and execution for the Public Sector, designing targeted campaigns tailored to specific government departments, public institutions, and regulated markets.
- Enable field sales and technical teams at scale on sovereignty frameworks, public sector compliance requirements, procurement pathways, and competitive differentiation.
- Lead cross-functional working groups with ABM, Demand Generation and other Marketing teams to run high-touch campaigns against key public sector targets.
- Amplify the EMEA voice by synthesizing customer feedback, regulatory trends, and field insights to shape global product roadmaps, GTM priorities, and core messaging.
Requirements
- 5+ years of experience in product marketing, solutions marketing, or GTM strategy within data, cloud, or enterprise software, specifically supporting Public Sector or highly regulated industries.
- Domain knowledge of Public Sector procurement dynamics, government compliance standards, and Data/AI Sovereignty requirements across EMEA (e.g. EU AI Act, GDPR, national sovereignty frameworks).
- Proven track record of developing and scaling joint GTM programs, partner co-marketing initiatives, and ecosystem alliances.
- Demonstrated ability to orchestrate cross-functional, account-based campaigns targeting public sector institutions and government bodies.
- Excellent communication and storytelling abilities, with a strong talent for translating complex regulatory, governance, and architectural concepts into compelling narratives.
- Strong collaboration and influence skills, aligning global product strategy with localized EMEA market needs.
- Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions.
- An analytical, data-driven mindset focused on measuring campaign effectiveness, pipeline impact, and account engagement.
- BS/BA degree preferred.
- Willingness to travel up to 25% of the time.
Skills
- Data and AI Sovereignty
- Go-to-Market (GTM) strategy
- Partner marketing
- Field enablement
- Public Sector
- Regulatory compliance
- Cloud
- Enterprise software
- Communication
- Storytelling
- Collaboration
- Influence
- Analytical
- Data-driven mindset
Location
- London
Work Type
- Onsite
Experience Level
- 5+ years
Education Level
- BS/BA degree preferred
About the Company
- At Snowflake, we are powering the era of the agentic enterprise.
- We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform.
- Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.
- Snowflake is scaling fast in EMEA, and we need builders who can think strategically and execute with urgency.
- Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
- We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.