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About the Role

The B2B Digital Commerce Specialist is responsible for supporting the growth, optimization, and ongoing success of Canon's B2B eCommerce business. This role partners closely with Marketing, IT, Product Management, Sales, UX, Analytics, and external agencies to enhance the digital customer experience, execute demand generation strategies, and drive continuous improvements that increase customer engagement, conversion, and revenue.

Responsibilities

Serve as a key business stakeholder for the B2B eCommerce platform, supporting product merchandising, customer journey optimization, and continuous enhancements that improve the online buying and leasing experience.
Partner with internal and external IT teams to plan, prioritize, test, and implement website enhancements, fast follows, major releases, and new functionality, ensuring high-quality execution and an exceptional customer experience.
Collaborate with UX, Product, and Marketing teams to ideate and prioritize on-site experience improvements, optimize navigation and merchandising, and support new product launches.
Monitor website analytics, customer behavior, and customer feedback to identify opportunities for optimization, measure performance, and recommend enhancements that improve conversion and customer satisfaction.
Develop, execute, and optimize integrated B2B marketing campaigns across Paid Search, Paid Social, Email, and Direct Mail to drive customer acquisition and business growth.
Analyze performance across all marketing channels and develop actionable insights that improve campaign effectiveness, return on investment, and overall business performance.
Partner with Sales, Product Marketing, and agency partners to align marketing strategies, support product launches, and identify new opportunities to grow the B2B eCommerce business.

Requirements

Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of related experience.
3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience.
Experience coordinating cross-functional projects involving marketing, IT, and business stakeholders.
Strong analytical, organizational, and project management skills.
Excellent written, verbal, and presentation communication skills.
Experience with B2B eCommerce platforms, digital merchandising, and website optimization.
Familiarity with UX best practices, digital analytics platforms (Google Analytics), and paid media platforms.
Experience supporting website releases, QA testing, and software implementation projects.
Experience managing agency relationships and external vendors.
You must be legally authorized to work in the United States.
All applicants must reside in the United States at the time of hire.

Skills

Digital marketing
B2B marketing
eCommerce
Customer experience
Project management
Analytical skills
Organizational skills
Communication skills
Website optimization
Digital merchandising
UX best practices
Digital analytics platforms
Paid media platforms

Location

Melville, NY

Work Type

Full-time
Hybrid

Experience Level

3 to 5 years of related experience
3–5 years of experience in digital marketing, B2B marketing, eCommerce, or customer experience

Education Level

Bachelor's degree in a relevant field or equivalent experience
Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field

Salary/Compensations

$66,300 - $81,550 annually

Benefits

Employee referral bonus
Employee discounts
“Dress for Your Day” attire program
Volunteer opportunities
Canon welcome kit and official merch
Medical
Dental
Vision
401(k) Savings Plan
Discretionary profit sharing
Discretionary success sharing
Educational assistance
Recognition programs
Vacation

About the Company

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
Where Talent Fosters Innovation.
Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
Our employees have a strong work ethic, creativity, and a cooperative spirit.
We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
There is a strong sense of pride in what we do individually and together as a team.
Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
You’ll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career.
We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.