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About the Role

Flo is seeking an ambitious, creative, and growth-driven Integrated Campaign Manager to lead the commercial push into Perimenopause, aiming to build category leadership and drive growth in a competitive landscape. This role is crucial in shaping Flo's strategy and execution for this new category, translating strategy into high-performing commercial work.

Responsibilities

Plan and execute integrated campaigns to drive brand equity and commercial growth in the perimenopause category, covering positioning, creative development, launch, asset production, and performance review.
Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social for consistent campaign execution and reach.
Own the campaign calendar, prioritizing high-impact cultural and category moments and competitive timing.
Identify new channel and partnership opportunities to build reach and credibility in the category, such as brand partnerships and category-specific media.
Manage campaign budgets and demonstrate commercial impact by tracking installs and revenue, prioritizing investments that drive measurable results.

Requirements

7+ years of experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
Experience launching or scaling a commercial product/category push in a competitive market, with a strong understanding of cultural moments.
Strong cross-functional experience managing creative production, internal/external teams, and multiple stakeholders.
Analytical mindset with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape.

Skills

Campaign planning
Multi-channel campaign execution
Consumer brand marketing
App marketing
Product/category launch
Category scaling
Cultural trend analysis
Cross-functional collaboration
Creative production management
Stakeholder management
Budget management
Performance analysis
Women's health audience understanding
Perimenopause/menopause category knowledge
Channel identification
Partnership development

Location

Hybrid

Work Type

Hybrid

Experience Level

7+ years

Salary/Compensations

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme

Benefits

Paid holiday
Sick leave
Female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family
Health perks
Pension perks
Wellbeing perks

About the Company

Flo has over 500M+ downloads and 80M+ monthly users, with a mission to build a better future for female health.
Backed by a $200M investment, Flo achieved a $1B valuation in 2024.
With 7M paid subscribers, Flo offers the highest-rated experience in the App Store’s health category.
The company is developing the next generation of digital health, focusing on AI-powered, privacy-first, and clinically backed solutions.
Flo is a mission-led, product-driven team that values speed, focus, ownership, debate, and shared decisions.
The team is committed, resilient, and driven to improve health outcomes.

Equal Opportunity

Flo is proud to be an equal opportunity employer, welcoming applicants from all backgrounds, communities, and identities.
Hiring is based on merit, skill, and contribution to the role.