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About the Role

As an Organic Growth Manager, you will be responsible for the organic growth of Lotto Scanner across the App Store, Google Play, Google Search, and AI Assistants. You will manage the app store pages and landing pages, aiming to increase app installations, registrations, and gameplay. Your role involves overseeing both organic reach and conversion rates for all visitors, working closely with Performance Managers and the Creative team.

Responsibilities

Keyword research, metadata optimization, Custom Product Pages (CPPs), and store listing experiments for both app stores.
Management of ratings and reviews.
Continuous A/B testing of icons, screenshots, and preview videos.
Coordination of Custom Product Pages with paid campaigns.
Technical and content SEO optimization of landing pages and the web-to-app funnel, with full responsibility for website structure and conversions.
Increasing the proportion of organic and brand-driven installs in overall growth.
Monthly reporting of store, web, and AI search KPIs in collaboration with the Data team.
Generative Engine Optimization (GEO/AIO).
Consistent alignment of all messaging content across app stores, website, and campaign channels.
Ensuring compliance of all content (store, web, AI) according to GlüStV and app store guidelines.

Requirements

Several years of practical ASO experience for B2C apps (App Store Connect, Google Play Console, Store Experiments).
In-depth knowledge of ASO platforms such as AppTweak, Sensor Tower, data.ai, or MobileAction.
Demonstrable success in SEO and landing page optimization with measurable conversion results.
Initial practical experience with AI search visibility (GEO/AIO) or a clear, well-founded perspective on optimizing for AI search engines.
Proficiency in handling web and app performance data via GA4 (or comparable tools) and interpreting MMP data.
Experience in a regulated industry (e.g., Fin-tech, Gaming, or Health-tech) is a plus.
Familiarity with web and landing page CRO platforms (e.g., VWO, Optimizely, AB Tasty, or similar) is a plus.
Understanding of web-to-app deep linking frameworks and deferred deep linking (e.g., Branch, AppsFlyer, or Adjust) is a plus.
Experience in briefing copywriters or using AI content tools to scale localized texts and metadata is a plus.
Data-driven and experimental mindset.
Detail-oriented approach to metadata, keywords, and localization.
Self-reliant and takes full ownership of the channel.
Team player with close collaboration with UA, Content, Creative, and Localization teams.
Adaptable to a dynamic startup environment with fast pace and lean processes.

Skills

ASO
App Store Optimization
SEO
Landing Page Optimization
Conversion Rate Optimization (CRO)
A/B Testing
Keyword Research
Metadata Optimization
Custom Product Pages (CPPs)
Store Listing Experiments
Ratings and Reviews Management
Generative Engine Optimization (GEO/AIO)
Web-to-App Funnel Optimization
Google Analytics (GA4)
Mobile Measurement Partner (MMP) data analysis
AI Search Visibility Optimization

Location

Berlin
Konstanz am Bodensee

Work Type

Full-time

Experience Level

3-5 years of experience in ASO / App Growth for B2C apps
Experience with mobile-first, install-driven business models

Education Level

Bachelor's degree or equivalent practical experience

Benefits

Competitive salary
Trust-based working hours
30 vacation days per year
2 additional public holidays (December 24th, December 31st)
Generous training budget
Unique team events
Innovative benefits program
Open, honest, and direct communication
Quarterly feedback sessions
MacBook, headphones, and other necessary work equipment
Modern and inspiring work environment
One training day per month
Buddy program

About the Company

We are a diverse team of people from different nations and backgrounds, valuing skills above all else.
Our values are MAKE IT HAPPEN, WIN TOGETHER, and SHAPE THE FUTURE.

Equal Opportunity

We do not discriminate based on religion, gender, age, marital status, or any other factor. What matters is what you can do.