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About the Role
Establish Way Security's brand globally by designing and scaling the demand generation engine. This role involves constructing the entire growth strategy from the ground up, managing channels, budgeting, and performance metrics, primarily operating on US hours while collaborating with the Tel Aviv-based marketing team.
Responsibilities
- Own the demand budget and channel mix, including ABM, paid, webinars, and event-driven lead generation.
- Set and achieve channel-specific goals for meetings booked and held, and qualified opportunities.
- Manage ABM campaigns end-to-end, including tiers, plays, gifting, and audience segmentation.
- Convert events into meetings by managing target lists, follow-up, and contact ownership.
- Oversee paid search and LinkedIn campaigns with agencies, including briefs, pacing, testing, and optimization.
- Develop webinars, founder content, and interviews into meeting-generating offers in collaboration with product marketing.
- Maintain and report on the demand dashboard in HubSpot weekly, including performance misses.
- Create memorable campaigns that resonate with CISOs.
Requirements
- 6+ years in B2B SaaS demand generation or performance marketing.
- At least 2 years of experience owning a meetings or pipeline number.
- Proven ability to test and iterate quickly, moving budget between channels based on data.
- Experience building memorable campaigns with measurable impact on pipeline.
- Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, and an ABM or intent tool.
- Proficiency in fixing routing rules.
- Daily use of AI tools in workflow.
- Sharp writing skills in plain English suitable for US CISOs.
- Visibly active on LinkedIn.
- Comfortable working with an Israel-based team, with overlapping work hours.
- Willingness to travel for two weeks in Tel Aviv initially.
Skills
- Demand Generation
- Performance Marketing
- ABM (Account-Based Marketing)
- Paid Search
- LinkedIn Ads
- Webinar Management
- Event Marketing
- HubSpot
- Google Ads
- LinkedIn Campaign Manager
- ABM Tools
- Intent Tools
- Data Analysis
- Budget Management
- AI Tools
- Content Marketing
- Copywriting
Location
- US-based
- East Coast Preferred
- Tel Aviv (for initial onboarding)
Work Type
- Full-time
- Hybrid (implied by US hours and Tel Aviv collaboration)
Experience Level
- 6+ years
- Founding Leader
About the Company
- Way Security is a US-based startup, recently out of stealth and backed by top-tier investors.
- The company provides a solution that connects legacy systems and homegrown tools to the existing IAM stack without replacement.
- Way sells to CISOs and Heads of IAM at US enterprises.
- The team includes experienced professionals in the cybersecurity industry.