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About the Role
As the Partnership Effectiveness Manager, you will lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients’ sport partnerships. You will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment. Additional workstreams will support the Partnership Effectiveness Lead on projects such as partnership contract renewal projects and new business pitching.
Responsibilities
- Lead working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes.
- Define and map partnership value, including ROI models, measurement definitions, and relevant KPIs.
- Review, audit, and integrate existing data sources (e.g., media valuation, brand tracking and consumer research, and rights holder reporting).
- Identify measurement gaps and recommend new approaches or data sources to address them.
- Coordinate additional research initiatives as required to strengthen analysis and insight quality.
- Develop and present concise measurement frameworks and early insights to inform business planning and strategy.
- Act as the central hub for all partnership performance data collection, validation, and analysis.
- Analyze consolidated data to measure partnership impact and effectiveness from visibility and engagement to brand equity and commercial outcomes.
- Identify opportunities to optimize partnership performance through benchmarking, insights, and strategic recommendations.
- Produce detailed effectiveness and ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios.
- Create and deliver executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.
Requirements
- Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness.
- Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting.
- Experience using data from Nielsen, Kantar, YouGov, or equivalent brand research and media valuation sources.
- Ability to interpret data and translate it into strategic recommendations.
- Excellent communication and presentation skills, with experience engaging senior stakeholders.
- High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.).
- Exceptional project management and organisational skills.
- Experience developing or managing research projects, including both quantitative and qualitative methods.
- Collaborative and proactive, with the ability to influence across teams and organisations.
- Experience within sports marketing, sponsorship, or brand partnership environments would be advantageous.
- Experience within a B2B marketing, measurement or effectiveness role would be advantageous.
- Familiarity with econometric analysis or marketing mix modelling would be advantageous.
- Consultancy or agency experience working with large brands and data-driven projects would be advantageous.
Skills
- Excel
- PowerPoint
- Tableau
- Power BI
- Data visualisation
- Project management
- Organisational skills
- Quantitative research methods
- Qualitative research methods
- Communication skills
- Presentation skills
- Analytical skills
- Commercial acumen
Location
- UK
- US
Work Type
- Hybrid working
- Flexible hours
Experience Level
- Senior
Benefits
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
About the Company
- At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula.
- Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies.
- With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.