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About the Role
The Content & Channel Manager develops, coordinates, and executes omnichannel content strategies aligned with Pfizer’s brand, customer engagement goals, and go-to-market objectives. This role ensures content is tailored and optimized for various channels and customer segments to deliver a seamless, high-impact customer experience. The position collaborates closely with the Omnichannel Insights Lead and other commercial functions to support holistic omnichannel strategy and provide personalized guidance on local execution. It also focuses on building internal capabilities, fostering best practices in content and channel orchestration, and promoting a consistent “One Pfizer” approach across markets.
Responsibilities
- Partner with Marketers, GTM Excellence, and other commercial roles to develop integrated, market-specific omnichannel strategic plans.
- Translate omnichannel strategies and tactics into actionable content plans.
- Provide guidance on orchestrating channel usage by customer type to enhance experience and engagement.
- Advise brand teams and content creators on designing, producing, and delivering content optimized for different channels and customer segments.
- Support and develop localization of global content, ensuring alignment with local needs and regulatory requirements.
- Manage timelines, reviews, and approvals to ensure high-quality, compliant content delivery.
- Provide best practice guidance on channel mix, analytics utilization, and effective use of SEO/SEM strategies or PfizerPRO.
- Monitor performance and customer journeys to identify gaps, content opportunities, and areas for improvement.
- Introduce marketers to A/B testing, enabling rapid iteration and customer feedback-based optimization.
- Build omnichannel content creation capabilities across marketing teams.
- Support the development and dissemination of omnichannel best practices and frameworks in collaboration with global and regional teams.
- Audit content proposals and provide recommendations to ensure alignment with omnichannel strategy.
- Align with internal stakeholders across marketing, digital, medical, legal, compliance, and external agencies to support seamless content execution.
- Act as a trusted advisor to local markets, providing hands-on support for integrated execution tailored to customer needs.
- Ensure all content complies with internal policies, industry standards, and legal regulations.
- Manage operations related to omnichannel deployments, including customer data permissions and platform compliance.
- Thrive in complex, fast-paced environments by showing agility, ownership, and initiative.
- Proactively bring new ideas and marketing innovations to improve content strategy and customer engagement effectiveness.
Requirements
- Bachelor’s degree or higher
- Strong skills in design thinking, planning, and project management
- Strong strategic thinking and analytical capabilities
- Effective facilitation and stakeholder management skills
- Highly detail-oriented with strong organizational skills to effectively manage multiple tasks and meet deadlines
- Eagerness to learn and grow in the omnichannel marketing landscape
- Ability to support communication initiatives, foster a growth mindset, and contribute to marketing team transformation and innovation with change management
- Strong team player with excellent communication and interpersonal skills
- High level of integrity with sound decision-making and strong ethical standards.
- Fluency in English
Skills
- Agile / SCRUM methodology
- Managing complex, cross-functional projects
- Agency relationships
- Adobe Analytics
- Tableau
- Marketo
- Adobe Suite
Location
- Hybrid
Work Type
- Hybrid
Education Level
- Bachelor’s degree or higher
Benefits
- Paid parental leave
- Access to Health & Wellness apps
- Career Growth Experiences program
- Recognition & rewards program
- Paid volunteer days
- Life Insurance Benefits
- Pfizer Learning Academy access to top content providers
- Access to flu vaccines & skin checks
- Options to purchase additional leave
- Salary packaging & novated lease options
About the Company
- Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate.
- With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for.
- We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
Equal Opportunity
- If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.