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About the Role
The Senior Social Media Advisor will develop engaging, customer-focused social media content supporting government priorities and delivering value to NSW audiences. This role utilizes audience insights and performance data to inform content decisions and identify opportunities for continuous improvement within the NSW Government Social Media Team.
Responsibilities
- Develop and deliver engaging social media content and campaigns.
- Provide strategic advice and guidance on social media best practice across NSW public sector.
- Use social insights and performance data to optimise content and improve outcomes.
- Build strong relationships with stakeholders across government to influence and deliver social media excellence.
- Interpret and execute social media strategy to ensure content development focusses on the organisational objectives.
- Develop positive relationships with business areas to understand priorities and current and emerging contentious issues.
- Provide advice on best practice social techniques and strategy across a range of social media platforms to NSW Government stakeholders.
- Source, create and coordinate social media content, including quality checks and approvals before publishing.
- Analyse channel performance and audience insights to optimise content and inform future activity.
- Contribute to the development of social media policies, guidelines and best practice resources.
- Identify emerging platform trends, risks and opportunities and provide strategic recommendations.
- Support paid social campaigns and amplification activities where required.
Requirements
- Demonstrated experience developing and delivering successful social media content and strategies.
- Excellent written communication skills and the ability to write for different audiences and platforms.
- Strong stakeholder engagement and influencing skills.
- Experience using analytics and insights to evaluate performance and optimise social media activity.
- Strong organisational skills and the ability to manage competing priorities.
- Experience working in government, public sector or complex stakeholder environments.
- Experience using enterprise social media management and reporting tools.
- Knowledge of accessibility, digital content and customer experience best practice.
Skills
- Social media content development
- Social media strategy
- Written communication
- Stakeholder engagement
- Influencing skills
- Analytics and insights utilization
- Organisational skills
- Priority management
- Government/public sector experience
- Enterprise social media management tools
- Enterprise social media reporting tools
- Accessibility best practice
- Digital content best practice
- Customer experience best practice
Location
- Sydney CBD
Work Type
- Temporary
- Full-time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- Clerk 9/10 - $133,348 – $146,945 + superannuation and leave loading
Benefits
- Flexible working arrangements
- State-of-the-art offices
About the Company
- The NSW Government Social Media Team is a high-performing team responsible for managing the NSW Government's Facebook, Instagram and LinkedIn channels and leading social media best practice across the NSW public sector.
- We create engaging content, provide strategic advice, support agencies and help government better connect with the people of NSW.
- A career at the Department of Customer Service (DCS) gives you the opportunity to help improve government services and be part of reform that benefits people across NSW.
- We are focused on delivering excellent customer service, digital transformation, and regulatory reform.
- Come join us and influence the future of our great state.
Equal Opportunity
- Belong in our diverse and inclusive workplace
- The strength of our workforce lies in its diversity and embracing difference, while the key to our success is leveraging the contributions of employees with different backgrounds and perspectives.
- We provide adjustments to the recruitment process for candidates, including individuals with disability.