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About the Role

The Outreach & Program Support Specialist is a part-time position focused on designing, coordinating, and implementing outreach activities for all Adult Education classes to ensure full enrollment and smooth operations. This role involves creating and managing social media strategies, monitoring outreach effectiveness, and supporting program administrative tasks.

Responsibilities

Develop, implement, and refine outreach and recruitment strategies in collaboration with Adult Literacy staff and other departments.
Create, maintain, and distribute outreach and promotional materials through multiple channels, including email, social media, direct mail, community distribution, and partner organizations.
Conduct in-person outreach activities such as street canvassing, community events, resource fairs, and presentations.
Build and sustain relationships with community organizations, public agencies, educational institutions, and local stakeholders.
Maintain accurate records of outreach activities, community partnerships, and recruitment efforts, including managing the partnership contact database.
Collaborate with instructors and program staff to collect digital content highlighting program successes.
Track, monitor, and evaluate the effectiveness of outreach and recruitment efforts, providing recommendations for improvement.
Develop and implement a social media strategy to promote Adult Literacy programs and increase student enrollment.
Create engaging content, including advertisements and posts, for platforms such as Facebook and Instagram.
Monitor, analyze, and evaluate the performance, reach, and cost-effectiveness of social media campaigns.
Support the management of program waitlists and student recruitment pipelines.
Coordinate mass texting and other communication campaigns to support outreach and intake efforts.
Administer BEST Plus assessments for student class placement.
Enroll students into Adult Education classes using Salesforce and other program systems.
Provide additional administrative support for program operations and student onboarding.
Participate in staff meetings, department meetings, organizational events, and cross-program initiatives.
Engage in ongoing professional development, training, conferences, and learning opportunities.
Communicate program challenges, student trends, and emerging needs to the Program Director and relevant staff.
Contribute to program planning, evaluation, and continuous improvement efforts.
Respond promptly and professionally to emails, phone calls, and organizational communications.
Collaborate with colleagues across departments to support organizational goals and student success.

Requirements

Eligible to work in the US
Fully bilingual (English/Spanish) REQUIRED
1-3 years of experience in marketing/communications and social media
Demonstrated knowledge of the current digital landscape and best practices
Very strong digital literacy skills with GSuite, Microsoft Office, Canva, Box, Zoom, and Google Voice, as well as social media platforms
Occasional travel to other MRNY offices required
Occasional evenings and weekends are required
Possess a commitment to collective action and community organizing
Experience working in a multi-cultural and multi-ethnic work environment

Skills

Marketing
Communications
Social Media Strategy
Digital Content Creation
Outreach
Recruitment
Relationship Building
Record Keeping
Data Analysis
Program Support
Administrative Support
Team Collaboration
Professional Development

Location

Queens
Travel to all Make the Road New York (MRNY) sites may be required

Work Type

Part-time
20 hours per week

Experience Level

1-3 years

Education Level

Bachelor's degree or Associate's degree

Salary/Compensations

$29.20 to $30.23 per hour

Benefits

Health insurance
401K
Generous paid vacation, sick, personal days

About the Company

Make the Road New York (MRNY) builds the power of immigrant and working-class communities to achieve dignity and justice through organizing, policy innovation, transformative education, and survival services.
MRNY operates community centers in Bushwick, Brooklyn; Jackson Heights, Queens; Port Richmond, Staten Island; Brentwood, Long Island and White Plains, Westchester County.
With a membership of 28,000, MRNY tackles critical issues including workplace justice, tenants’ rights, immigrant rights and civil rights, TGNCIQ justice, public education, health care access, and immigration reform.
MRNY is a newly unionized workplace.
MRNY is a multi-service organization.
Member-led organizing committees implement strategies to combat shared problems and develop leadership and civic participation capacity.
Provides high-quality bilingual services: ESOL, citizenship preparation, and youth programs.
Has a robust legal program offering direct representation in employment law, immigration law, housing and benefits, and TGNCIQ civil rights, and impact litigation.
Health program offers facilitated enrollment into health insurance and SNAP benefits, a community health worker home visit program, nutrition education, emergency food pantries, and health care navigation.
The Adult Literacy Department provides English for Speakers of Other Languages (ESOL) classes to support immigrant and adult learners.

Equal Opportunity

Make the Road believes that social change is best achieved through grassroots community-based organizing that flows directly from and engages the community demanding the change.
As a membership-based organization, we are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, criminal history, or Veteran status.
We strongly encourage those from historically excluded groups to apply.