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About the Role

The Marketing Manager develops and implements program marketing strategies to drive adoption of energy-efficient products, services, and practices. This role involves close collaboration with program management teams to ensure marketing best practices, measure effectiveness, and align strategies with stakeholders and internal teams. The position requires exceptional collaboration skills and the ability to identify and leverage opportunities across markets.

Responsibilities

Driving marketing strategy and annual integrated marketing plan development as a core member of cross-functional program teams.
Ensuring economies of scale and the capture of coordination opportunities across programs and projects.
Directing execution of program marketing strategies with limited oversight.
Developing and ensuring NEEA implements marketing best practices across program marketing activities.
Optimizing and measuring the effectiveness of marketing efforts.
Identifying marketing opportunities by analyzing market research and evaluations.
Ensuring consumer messaging and marketing efforts reflect audience and end-user needs.
Coordinating with utility programs and ensuring high stakeholder communication and engagement.
Collaborating with Corporate Communications to tell Market Transformation success stories.
Supervising and managing the work of contractors.
Providing leadership, direction, and guidance to teams and contractors.
Assisting management in achieving work group success.

Requirements

BA or BS degree in Marketing, Business or related field.
8+ years of professional experience in business-to-business (B2B) marketing, communications, and brand development/management.
Intermediate level of expertise with Microsoft Outlook, Excel, Word, PowerPoint, and SharePoint.
Experience with all aspects of marketing communications (e.g., messaging, collateral, PR, web, social marketing, advertising).
Ability to successfully design and oversee high-quality integrated marketing programs.
Ability to interpret market trends, research, and business results and translate them into marketing strategies.
Proven ability to ideate and incorporate fresh approaches and technology solutions.
Exceptional communication skills, including the ability to speak and write clearly and persuasively.
Demonstration of superb group presentation skills, with the ability to vary communication style.
Ability to edit marketing plans and materials with clear and strategic feedback.
Demonstrated short- and long-term business and market planning skills.
Ability to align marketing initiatives with strategic goals.
Ability to prioritize and plan work activities while remaining flexible.
Strong expertise in directly managing marketing projects as well as directing contractor staff.
Ability to plan, prioritize, and manage resources.
Experience leading RFPs as well as hiring and managing marketing contractors.
Strong interpersonal and judgment skills to work collaboratively and influence team members and contractors.
Ability to work successfully on cross-functional teams.
Ability to exercise discretion and resolve competing priorities.
Ability to resolve conflict when needed.
Ability to skillfully gather data, analyze information, and recommend changes.
Ability to resolve complex problems with creative and alternative solutions.
Masters, MBA, or related advanced degree (Preferred).
Experience with behavior change and social marketing (Preferred).
Experience in an energy, utility, or regulatory environment (Preferred).
Knowledge and/or experience with energy efficiency (Preferred).
Agency account management experience (Preferred).
Experience with Asana, Hubspot, and Salesforce (Strongly Preferred).
Eligibility to work in the US.
Ability to work at least 2 days per week onsite at NEEA’s office location.

Skills

Marketing strategy
Integrated marketing plan development
Marketing best practices
Marketing effectiveness optimization and measurement
Market research analysis
Consumer messaging
Stakeholder communication and engagement
Corporate communications
Contractor management
Leadership and direction
B2B marketing
Communications
Brand development/management
Microsoft Outlook
Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Microsoft SharePoint
Marketing communications
Collateral development
Public relations
Web marketing
Social marketing
Advertising
Market trend interpretation
Strategic planning
Project management
RFP management
Interpersonal skills
Judgment skills
Collaboration
Problem-solving
Data analysis
Behavior change marketing
Social marketing
Energy efficiency
Agency account management
Asana
Hubspot
Salesforce

Location

Portland, OR

Work Type

Full Time
Hybrid

Experience Level

Experienced
8+ years of professional experience

Education Level

4 Year Degree
BA or BS degree in Marketing, Business or related field
Masters, MBA, or related advanced degree (Preferred)

Salary/Compensations

$85000.00 - $95000.00Salary/year

Benefits

90% of medical/dental premiums paid by NEEA, including for dependents
Employer funded Health Savings Account
136 hours of PTO/year
Automatic 6% retirement contribution with an additional 2% matching
Flexible work environment
Hybrid work location
9/80 schedule options
Professional development opportunities

About the Company

The Northwest Energy Efficiency Alliance (NEEA) is an alliance of more than 140 electric and natural gas utilities and energy efficiency organizations working on behalf of Northwest energy consumers to increase the adoption of energy-efficient products services and practices.
Since 1997, the region has achieved more than 959 average megawatts (aMW) of Co-Created electric energy savings – the equivalent of enough energy to power more than 700,000 Northwest homes each year.
NEEA welcomes individuals from all backgrounds and fields of expertise, with or without previous experience in the energy industry.
Follow this link to our website and learn more about the organization.

Equal Opportunity

NEEA is an Equal Opportunity Employer