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About the Role
Lead an award-winning marketing team within a Fortune 100 company, owning growth programs that reach millions of prospects daily. Set the strategy and direction for partner-facing acquisition marketing, managing a portfolio that includes brand guidance, customer experience, creative, and asset management. Lead agency partners and collaborate across teams to execute strategy.
Responsibilities
- Own the strategy, roadmap, and performance of partner-facing acquisition marketing programs across a portfolio of campaigns and partners.
- Lead, coach, and develop marketing talent and agency partners, strengthening strategic thinking, creative quality, and execution.
- Define and govern the Comparion customer journey, ensuring consumers receive clear, useful experiences and communications from their agent or the agency.
- Serve as a senior marketing partner to sales leadership, shaping priorities and directing marketing support toward high-value opportunities.
- Own the annual marketing plan and budget, guiding investment decisions and tradeoffs based on customer and business value.
- Transform how creative assets are developed and delivered by evolving the digital asset management (DAM) system into an AI-powered capability, scaling adoption and measuring impact across Liberty Mutual and Comparion.
- Partner with analytics teams to establish KPIs, translate performance into insights, and lead testing and continuous improvement.
- Turn customer insights, performance data, stakeholder input, and business priorities into a multi-year growth strategy and roadmap.
- Use approved AI tools to accelerate research, content development, creative iteration, and reporting while meeting enterprise governance, brand, and compliance standards.
- Evaluate emerging AI and MarTech capabilities, pilot promising solutions, and scale approaches that improve marketing effectiveness and team efficiency.
- Represent the team's perspective with senior stakeholders and across enterprise forums, building alignment around strategy, priorities, and investment.
Requirements
- Significant experience developing and leading digital marketing strategies.
- Experience using data and creative analytics to inform decisions.
- Experience managing complex marketing programs and budgets.
- Experience with partner, affinity, or channel marketing is preferred.
- Prior advertising agency experience is preferred.
- Hands-on knowledge of AI-enabled marketing tools and the broader marketing technology landscape.
- Understanding of customer segmentation and integrated marketing.
- Strong communication and presentation skills to lead work across internal teams, agencies, and partners and influence senior stakeholders.
- PowerPoint proficiency.
- Working familiarity with HTML and Adobe Illustrator.
Skills
- Marketing strategy
- Growth programs
- Brand guidance
- Customer experience
- Creative development
- Asset management
- Agency leadership
- Go-to-market planning
- Marketing insights
- AI in marketing
- Marketing technology
- Performance marketing
- Digital asset management (DAM)
- Key Performance Indicators (KPIs)
- Testing and continuous improvement
- Customer segmentation
- Integrated marketing
- HTML
- Adobe Illustrator
Location
- California
- Los Angeles Incorporated
- Los Angeles Unincorporated
- Philadelphia
- San Francisco
Work Type
- Full-time
Experience Level
- Minimum 7 years of relevant and progressively more responsible experience within a marketing driven organization
Education Level
- Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Benefits
- Comprehensive benefits
- Workplace flexibility
- Professional development opportunities
- Opportunities provided through Employee Resource Groups
About the Company
- At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive.
- We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions.
- We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being.
- To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits
Equal Opportunity
- Liberty Mutual is an equal opportunity employer.
- We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.