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About the Role
The Digital Marketing Manager will lead the strategy, execution, and optimization of LOVB Austin’s digital marketing efforts across various channels, aiming to drive ticket sales, merchandise revenue, broadcast tune-in, fan engagement, and community participation. This role is crucial in building LOVB Austin into a premier professional sports brand.
Responsibilities
- Develop and execute digital marketing strategies to drive ticket revenue, merchandise sales, broadcast tune-in, fan growth, and engagement.
- Own the digital fan journey from awareness and acquisition through conversion, retention, and re-engagement.
- Develop strategies to grow and better utilize LOVB Austin’s first-party fan database.
- Lead digital support for key organizational campaigns, including season tickets, individual matches, merchandise, special events, and major brand moments.
- Lead strategy and execution across paid media, website/SEO, email, SMS, CRM, and other digital platforms.
- Manage paid media across Google, YouTube, Meta, TikTok, display/programmatic, OTT/CTV, digital audio, and emerging channels.
- Manage digital advertising budgets and optimize investment based on campaign objectives and performance.
- Develop audience targeting, segmentation, retargeting, and personalization strategies across digital channels.
- Manage website content, landing pages, email/SMS campaigns, and digital conversion experiences.
- Partner with creative, social, and communications teams to amplify athlete, team, match, and community storytelling across digital channels.
- Develop digital strategies that build excitement around matches, increase broadcast tune-in, and strengthen year-round fan engagement.
- Connect digital marketing with the in-venue fan experience through promotions, theme nights, giveaways, and special events.
- Identify new digital opportunities, platforms, and experiences that deepen fan affinity and expand LOVB Austin’s reach.
- Establish KPIs and track performance across ticket revenue, ROAS, CPA, conversion, website traffic, database growth, engagement, and other key metrics.
- Continuously test and optimize creative, messaging, audiences, offers, landing pages, and campaign strategies.
- Provide regular performance reporting and actionable insights to leadership.
- Use fan, ticketing, and campaign data to inform marketing strategy, audience development, and investment decisions.
- Partner across creative, social, ticketing, partnerships, communications, merchandise, events, and community teams to execute integrated campaigns.
- Coordinate digital campaign timelines, assets, tracking, and launches across organizational initiatives.
- Manage relationships with external agencies, media partners, technology providers, and vendors as needed.
- Collaborate with league-level teams and partners on shared digital initiatives and national campaigns.
Requirements
- 3–5+ years of experience in digital marketing, performance marketing, growth marketing, or a related field.
- Experience managing six-figure media budgets and campaigns tied to measurable revenue or business outcomes.
- Strong hands-on experience across paid media, website/SEO, email, SMS, analytics, and campaign optimization.
- Experience with Google Ads, Google Analytics, Meta, TikTok, YouTube, display/programmatic, OTT/CTV, and/or digital audio.
- Familiarity with CRM and marketing platforms such as Salesforce, HubSpot, or similar systems.
- Strong analytical, project management, communication, and cross-functional collaboration skills.
- Experience in professional sports, entertainment, live events, or ticketing is a plus.
Skills
- Digital Marketing
- Performance Marketing
- Growth Marketing
- Website/SEO
- Email Marketing
- SMS Marketing
- Paid Social
- Paid Search
- Display Advertising
- OTT/CTV Advertising
- Digital Audio Advertising
- CRM
- Marketing Automation
- Google Ads
- Google Analytics
- Meta
- TikTok
- YouTube
- Analytics
- Campaign Optimization
- Project Management
- Cross-functional Collaboration
Location
- Austin, TX
Work Type
- Full-time
Experience Level
- 3-5+ years
About the Company
- LOVB Austin is building one of the premier professional sports brands in North America.
Equal Opportunity
- LOVB Austin is an Equal Opportunity Employer.
- Employment with LOVB Austin is on an at-will basis.