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About the Role
This position will shape and execute the organization’s digital marketing strategy, strengthen online engagement, and deliver seamless customer experiences across digital channels. The role will drive measurable improvements in conversion, retention, and brand presence while ensuring digital initiatives align with broader business goals.
Responsibilities
- Provide strategic direction across digital channels and platforms, including website, mobile app, interactive displays, digital campaigns, conversion optimization, analytics, automation, and emerging technologies.
- Identify and prioritize opportunities to enhance digital performance, customer experience, and business results.
- Lead the development and ongoing optimization of digital experiences and campaigns.
- Use performance insights to improve lead generation, lead-to-sale conversion, member engagement and retention.
- Ensure digital content and experiences are compelling, integrated, and consistent with the MOVATI brand.
- Oversee digital measurement and reporting.
- Translate data into actionable business insights and recommend strategies to improve marketing effectiveness and operational efficiency.
Requirements
- University or college degree in Marketing, Business, Communications, Technology or a related field.
- 5+ years of digital marketing experience, preferably in the fitness, wellness, or hospitality industries.
- Proven experience developing and leading digital roadmaps, including launching and optimizing websites, and mobile apps from conception through market delivery.
- Expertise in UI design, usability testing, and UAT methodologies.
- Familiarity with technical environments and content management systems.
- Strong ability to evaluate technology through technical and marketing/business lenses.
- Experience managing external vendor relationships and annual marketing plans and budgets.
- Strong analytical capability, curiosity, and current knowledge of emerging technologies, particularly AI and automation.
- Ability to interpret data, identify business implications, assess business and marketing applications, and translate insights into actionable recommendations.
- Ability to communicate, review, and troubleshoot technical requirements while working with developers and technical partners.
- Proficiency in MS Office, Google Analytics, and Content Management Systems.
- Strong organizational, time management, problem-solving, interpersonal, and relationship-building skills.
- Ability to establish rapport, communicate effectively, and drive strategic alignment through influence.
- Friendly, responsible, and service-oriented mindset that fosters collaboration and engagement across teams.
Skills
- Digital marketing strategy
- Online engagement
- Customer experience
- Conversion optimization
- Website optimization
- Mobile app optimization
- UI design
- Usability testing
- UAT methodologies
- Technical environments
- Content management systems
- Technology evaluation
- Vendor relationship management
- Marketing plans
- Budgets
- Data analysis
- Emerging technologies (AI, automation)
- Data interpretation
- Business insights
- MS Office
- Google Analytics
- Organizational skills
- Time management
- Problem-solving
- Interpersonal skills
- Relationship-building
- Communication skills
- Strategic thinking
- Leadership
Location
- Windsor
- Toronto
Work Type
- Full-time
Experience Level
- 5+ years of digital marketing experience
Education Level
- University or college degree in Marketing, Business, Communications, Technology or a related field.
Salary/Compensations
- $70,000 to $110,000 + Bonus Eligibility
Benefits
- Competitive total compensation package
- Competitive wages
- Complimentary membership
- Ongoing training
- Benefits after 3 months of employment (for full-time employees)
About the Company
- MOVATI Athletic is a leading organization in the fitness industry with a strong commitment to service excellence and growth.
- Since 1997, we’ve built the foundation of MOVATI Athletic on our 5 Core Values: Care, Commitment, Authenticity, Diversity, and Work Ethic.
Equal Opportunity
- Accommodations are available on request for candidates taking part in all aspects of the selection process.