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About the Role

Sol de Janeiro is seeking a visionary and strategically minded Director, Brand Strategy, Culture & Partnerships to lead the development of the brand’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy. This role ensures the brand consistently earns disproportionate attention, cultural relevance, and consumer desire beyond marketing investment, acting as a strategic architect for key brand and business moments.

Responsibilities

Define Sol de Janeiro’s Cultural Agenda, including authentic participation in culture to earn relevance and conversation.
Develop an annual cultural agenda establishing priority territories, partnership opportunities, tentpole moments, and trend activations.
Build a long-term point of view on brand presence across culture, communities, and consumer passion points.
Monitor shifts in consumer behavior, entertainment, fashion, wellness, social platforms, travel, sports, and lifestyle.
Identify emerging trends, cultural tensions, and white-space opportunities for brand and business growth.
Serve as an internal thought leader on culture, consumer behavior, and emerging opportunities.
Transform Brand Strategy Into Integrated GTM Platforms by serving as the strategic architect for launches and brand moments.
Lead the development of integrated master briefs aligning teams around objectives, insights, opportunities, audiences, ideas, partnerships, and success measures.
Build launch architectures connecting Communications, Influencer Relations, Talent, Media, Creative, Retail, Product Marketing, and regional teams.
Establish best-in-class planning processes balancing global consistency with local market relevance.
Ensure campaigns begin with a strong strategic foundation and a single organizing idea.
Challenge teams to move beyond tactical execution toward insight-led, culturally relevant thinking.
Lead Strategic Partnerships & Collaborations, owning the global partnership strategy.
Develop a strategic framework for evaluating opportunities based on brand fit, cultural relevance, audience expansion, business impact, and brand equity.
Identify and cultivate opportunities across entertainment, music, fashion, wellness, travel, hospitality, sports, lifestyle, retail, and creative communities.
Lead strategic partnership recommendations for leadership consideration and approval.
Partner with relevant teams on negotiation strategy, activation planning, and execution.
Ensure partnerships create meaningful cultural participation, consumer engagement, and measurable impact.
Maximize the value of partnership investments across the organization.
Lead Body & Fragrance Brand Strategy, leading and mentoring strategic marketers.
Ensure category strategies align with broader brand and business priorities.
Guide annual planning, portfolio prioritization, launch sequencing, and strategic briefing.
Create consistency in strategic rigor, planning quality, and briefing standards across categories.
Identify future growth opportunities, adjacent spaces, and areas for innovation.
Ensure category insights and learnings are shared across the broader organization.
Drive Cross-Functional Integration as a strategic connector across Integrated Marketing, Communications & Culture and the broader organization.
Partner closely with Product Marketing, Communications, Influencer Relations, Integrated Brand Media & Talent, Creative, Retail Marketing, Ecommerce, Sales, and regional leadership.
Build alignment throughout the planning process and ensure every function understands its role within integrated programs.
Break down silos and create operating rhythms that strengthen collaboration, integration, and decision-making.
Partner with leadership on annual planning, portfolio strategy, launch prioritization, budget allocation, and future growth opportunities.
Provide clear strategic recommendations on resource and investment allocation for greatest impact.
Measure Brand Heat & Business Impact by developing measurement frameworks.
Evaluate brand heat through indicators such as share of voice, earned and social conversation, search behavior, and cultural participation.
Connect cultural and partnership performance to brand health, including awareness, consideration, preference, and relevance.
Evaluate commercial outcomes including launch performance, velocity, sell-through, and market impact.
Translate performance data into executive-level reporting, actionable insights, and recommendations.
Use learnings to continuously strengthen future strategy and investment decisions.
Build & Lead a High-Performing Team, leading, coaching, and developing strategic marketers.
Build a culture grounded in curiosity, strategic rigor, collaboration, creativity, and accountability.
Establish clear priorities, expectations, and decision-making frameworks.
Develop team capabilities to support continued organizational growth.
Coach and develop the next generation of strategic leaders within the organization.

Requirements

10-12 years of progressive experience across brand strategy, integrated marketing, partnerships, cultural marketing, communications, or related disciplines.
Proven experience developing integrated brand and marketing strategies for a consumer-facing brand.
Demonstrated experience building and leading strategic partnership programs and culturally relevant brand activations.
Deep understanding of culture, consumer behavior, emerging trends, and how brands can authentically participate in conversation.
Strong ability to connect brand strategy, cultural opportunity, consumer insight, and commercial objectives.
Experience building integrated campaign and go-to-market frameworks across multiple marketing functions.
Proven people leadership experience with the ability to coach, develop, and inspire high-performing teams.
Strong executive presence with exceptional communication, presentation, and facilitation skills.
Demonstrated ability to influence senior stakeholders and lead complex, highly cross-functional initiatives.
Experience navigating global or multi-market organizations.
Ability to balance long-term brand building with near-term commercial priorities.
Experience within beauty, fragrance, fashion, lifestyle, luxury, wellness, or another culturally driven consumer brand is strongly preferred.

Skills

Brand strategy
Integrated marketing
Partnerships
Cultural marketing
Communications
Cultural intuition
Commercial thinking
Executive presence
Communication skills
Presentation skills
Facilitation skills
Team leadership
Coaching
Developing teams
Strategic planning
Partnership evaluation
Consumer behavior analysis
Trend monitoring
Cross-functional collaboration
Measurement framework development
Performance analysis

Location

New York

Work Type

Hybrid

Experience Level

10-12 years

Salary/Compensations

$160,000—$180,000 USD

Benefits

Competitive salary and bonus program for full-time team members
Flexible hybrid work environment with opportunities for collaboration and growth
Inclusive culture that values diverse perspectives and celebrates individuality
The chance to be part of a fast-growing, award-winning global beauty brand

About the Company

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit.
Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.
Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

Equal Opportunity

Sol de Janeiro is committed to diversity and inclusion in the workplace.
We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.