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About the Role

This role offers a unique opportunity to establish a product marketing function from the ground up. You will be responsible for bringing Hippo+'s new bundled home protection offering to market, defining its strategy, positioning, and go-to-market approach. This position sits at the intersection of product, marketing, and sales, offering significant authority and visibility to build a impactful product.

Responsibilities

Own positioning and message hierarchy for the Hippo product, including the insurance-plus-warranty category.
Define, refine, and maintain target personas, grounded in customer voice, data and research synthesis.
Lead competitive intelligence across the insurance-and-warranty category, tracking competitor filings, pricing moves, and positioning changes.
Build and maintain sales enablement content including battlecards, objection handling guides, one-pagers, and state-specific plan descriptions in partnership with Cinch.
Develop and manage the pre-approved language library that governs what we say and how we sell Hippo products.
Own launch readiness by state, partnering with Legal, Insurance Product, and Sales to ensure agents are equipped to sell a bundled product with Cinch coverage components.
Drive product team alignment across marketing, including critical inputs on website, agent sales funnel, and marketing data collection.
Lead marketing experimentation and optimization in support of the Hippo+ learning agenda.
Direct a significant portion of Hippo's agile workforce — the specialists, agencies, and partners bringing Hippo products to life — scoping engagements, setting quality standards, and keeping the work aligned to the go-to-market plan.
Build the durable product marketing foundation: the frameworks, templates, evaluation criteria, and stage gates that future Hippo product launches will run on.
Deliver against hard phase gates: documented target persona and pricing risk identification by December 31, 2026; personas, state-prioritization model, and rebuilt creative locked by end of Q1 2027.

Requirements

8+ years of D2C product marketing experience, ideally within fintech, insurance, or a similarly regulated consumer category, with a proven track record of thriving in complex environments.
A builder's mindset-you've owned positioning and launch readiness end to end, not just executed someone else's playbook.
Experience getting excellent work out of people who don't report to you--agency, contract, or flexible- resource teams you scoped, directed, and held to a standard.
Appetite for building the system, not just the deliverable--you have created process and frameworks where none existed and that energizes rather than drains you.
Sharp judgement on messaging in regulated environments where legal review and partner approvals are part of the process, not an obstacle.
A track record of building sales enablement content that actually moves conversion metrics.
A natural collaborator who can work across Legal, Insurance Product, Sales, and external partners without losing momentum.
Fluency with AI tools to accelerate competitive intelligence, content creation, and research synthesis--you know how to use the best tools available to do more with less.

Skills

Product Marketing
Positioning
Messaging
Persona Definition
Competitive Intelligence
Sales Enablement
Launch Readiness
Agile Workforce Management
Framework Development
AI Tools

Location

Austin, TX
Dallas, TX
Morristown, NJ
San Jose, CA

Work Type

Hybrid

Experience Level

8+ years of D2C product marketing experience

Salary/Compensations

$168,000 - $225,000

Benefits

Multiple medical plans
100% employer covered dental & vision plans for team members and their families
401(k)-retirement plan
Short & long-term disability
Employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks and drinks available
Catered lunches for onsite employees

About the Company

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.
Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences.
Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.
If you're energized by building what's next, we'd love to meet you.

Equal Opportunity

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
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