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About the Role
The Data Analyst is responsible for tracking, analyzing, and translating General Motors' social data into actionable performance narratives and optimizations. They will establish measurement framework standards, monitor community sentiment, and measure business impact across campaigns.
Responsibilities
- Deliver regular project-based performance reporting across all brands (weekly, monthly, quarterly, and annual reports).
- Track and evaluate the performance of boosted paid social content to inform future media and strategy decisions.
- Build custom analytics dashboards and campaign wrap decks to prove ROI to client stakeholders.
- Conduct social listening to track audience sentiment, brand health, and emerging conversations.
- Identify real-time community engagement trends and flag potential brand risks alongside the community management team.
- Collaborate with client and agency partner teams to share quarterly content performance presentations.
- Provide data-backed recommendations to refine publishing calendars, posting cadences, and creative formats.
Requirements
- 2-4 years of analytics experience with a strong focus on social media channels and digital marketing metrics.
- Native fluency in French and English with deep knowledge of Quebec culture.
Skills
- Social listening
- Analytics tools
- Reporting platforms (e.g., Brandwatch, Meltwater, Sprout Social, Native Platform Analytics)
- High analytical acumen
- Ability to translate raw numbers into compelling strategic narratives
Location
- 720 King St. West, Toronto, ON
Work Type
- Hybrid
Experience Level
- 2-4 years
Salary/Compensations
- $65K - $70K per year
Benefits
- Competitive compensation and benefits
- Added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
About the Company
- At Rethink, our promise to you is that you will do the best work of your career. In order to do that, we’ll create and promote an environment where people are happy, inspired and empowered.
- We back that promise by committing to remain an independent creative agency.
- We are always looking for high-energy, ambitious, and genuine people to join Rethink.
- Rethinkers are people who are interested and interesting, relentless, responsible, and respectful.
- Rethinkers don’t settle – we have a visceral discomfort with the status quo – as a result we’re constantly challenging, learning, growing and enthusiastically ambitious to make things better.
Equal Opportunity
- Rethink is committed to creating and maintaining an inclusive, equitable and accessible workplace.
- We welcome and encourage applications from all intersections.
- Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process.