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About the Role
We are looking for a Creative Strategist (Paid Social) who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter. You will be the architect of our creative testing roadmap, analyzing ad performance, hypothesizing new angles, and writing briefs for the design team to produce winning assets for Meta and TikTok.
Responsibilities
- Translate raw data and marketing goals into clear, actionable Creative Briefs for video editors and graphic designers.
- Support the creation of high-performing scripts, hooks, and headlines.
- Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.
- Innovate on testing methodologies by designing tests for specific variables like Visual Hooks, Value Props, Text Overlays, and CTAs.
- Identify "Creative Fatigue" and prepare the next round of iterations.
- Lead the weekly "Creative Review" meeting, presenting breakdowns of creative metrics.
- Turn insights into action by writing briefs to fix creative elements based on performance data.
- Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta.
Requirements
- 3-6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency.
- Comfortable analyzing data in spreadsheets and writing storyboards.
- Understanding of selling psychology and frameworks like AIDA and PAS.
- Knowledge of platform-specific content formats (Reels, Stories, Feed posts), safe zones, and native aesthetics.
- Ability to manage high volumes of creative requests and maintain a fast feedback loop between buyers and designers.
Skills
- Creative Strategy
- Copywriting
- Performance Marketing
- Data Analysis
- Creative Brief Writing
- Scriptwriting
- Hook Writing
- Headline Writing
- Creative Testing
- Methodology Innovation
- Creative Fatigue Identification
- Creative Review
- Insight Translation
- Competitor Analysis
- Trend Identification
- Basic video editing (CapCut, Canva, Premiere)
- AI tool usage (ChatGPT, Gemini)
Location
- Boston, MA
- New York, NY
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 3-6 years
Benefits
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- “Work from Anywhere” bank
- Wellness stipend for health & fitness
- Commuter benefits
About the Company
- People First: We take care of ourselves, our teammates and our customers equally.
- Constant Improvement: Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business.
- Transparent and Open Communication: Say it straight or it comes out crooked- respectful and direct communication always.
- Ego is the Enemy: Always stay humble, hungry, and curious.
- Think Like an Owner: How are my actions or this moment going to affect the big picture?
- Risk Taking: Make informed bets and emotionally move on from the ones that don’t work.
- Creativity and Rapid Iteration: Think big, fail fast and inexpensively.