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About the Role
Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA ads, partnerships, social media, and other creative marketing efforts.
Responsibilities
- Drive ROAS through Google/Meta campaign optimization and budget management
- Develop data-driven quarterly marketing strategies across all channels
- Create engaging social media content and manage community growth
- Design and optimize email marketing campaigns for conversion
- Build strategic partnerships with local businesses and influencers
- Maintain OTA relationships while focusing on direct booking growth
- Lead conversion rate optimization initiatives
- Monitor and analyze performance metrics across channels
- Implement data-driven improvements to user experience
- Manage technical updates and content implementation
- Mentor marketing intern team and drive development
- Ensure consistent brand voice across all channels
- Create and execute content calendar aligned with objectives
- Collaborate on pricing and promotion strategies
- Manage brand assets and marketing materials
Requirements
- 1-5+ years digital marketing experience with success in paid advertising campaign management
- 1-5+ years digital marketing experience with success in social media strategy
- 1-5+ years digital marketing experience with success in email marketing automation
- 1-5+ years digital marketing experience with success in website optimization and analytics
- Strong data analysis capabilities
- Excellence in copywriting
- Ai experience and a huge desire to use Ai to automate work and improve processes
- Demonstrated ability to learn quickly
Skills
- Paid advertising campaign management
- Social media strategy
- Email marketing automation
- Website optimization and analytics
- Data analysis
- Copywriting
- AI
- HTML/CSS proficiency
- Design tool proficiency
- Strategic partnerships
Location
- Nashville
Work Type
- Onsite
- Full-time
Experience Level
- 1-5+ years
Salary/Compensations
- $50,000 - $60,000
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- HSA contributions
- Paid Holidays
- $2,000 Annual Charitable Donation & Professional Development Allowance
About the Company
- Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.
Equal Opportunity
- EOE