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About the Role
Join Ibotta's Publisher Insights team as a Data Scientist, Marketing Analytics, contributing to our mission to Make Every Purchase Rewarding. This role focuses on leveraging data analysis, testing, and statistics to provide actionable insights to the Marketing Team, specifically working on Rewards Optimization models that use uplift modeling for personalized retention programs.
Responsibilities
- Build, retrain, and tune uplift models to determine personalized bonuses for retention programs, balancing incremental redemptions against cost.
- Own production models, including maintaining feature pipelines, deploying new versions, and monitoring performance and drift according to Ibotta’s standards.
- Manage weekly model operations, reviewing results, and adjusting parameters to stay within budget and performance thresholds.
- Design and analyze A/B tests and holdouts to measure bonus performance and generate model training data.
- Report model performance and business impact to Marketing stakeholders, clearly explaining results to non-technical audiences.
- Analyze large datasets on saver behavior to identify insights for improving models and marketing programs.
- Collaborate with analytics engineers, data engineers, and Marketing partners to find, define, and prepare data for analysis and modeling.
- Contribute to team best practices, including documentation, code review, and reusable modeling workflows.
- Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.
Requirements
- 2+ years of progressive experience in a professional data science, machine learning, statistics, or data analysis role, or related experience.
- Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science, Economics or similar field required; Advanced degree preferred.
- Deep Python (pandas, scikit-learn) and SQL skills.
- Hands-on experience building and evaluating machine learning and statistical models, such as gradient boosting and neural networks (TensorFlow/Keras or PyTorch).
- Working knowledge of experimentation and causal inference.
- Experience deploying or maintaining at least one model in production, using Git and an orchestration tool such as Airflow or Databricks Jobs.
- Experience building features from large, event-level datasets.
- Comfortable using AI coding assistants, and able to review, test, and debug the code they produce.
- A passion for driving important decisions using data and data storytelling, including explaining model results and trade-offs to non-technical partners.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Skills
- Python
- pandas
- scikit-learn
- SQL
- Spark
- PySpark
- gradient boosting
- neural networks
- TensorFlow
- Keras
- PyTorch
- experimentation
- causal inference
- uplift modeling
- heterogeneous treatment effect modeling
- Git
- Airflow
- Databricks Jobs
- model monitoring
- drift detection
- data storytelling
Location
- Denver, Colorado
- United States
Work Type
- Hybrid
- Full-time
Experience Level
- 2+ years of progressive experience
Education Level
- Bachelor's degree in Computer Science, Mathematics, Statistics, Data Science, Economics or similar field
- Advanced degree preferred
Salary/Compensations
- $110,000 - $130,000
Benefits
- Competitive pay
- Flexible time off
- Medical, dental, vision
- Employee Stock Purchase Program
- 401k match
- Paid parking
- Snacks
- Occasional meals
About the Company
- Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Equal Opportunity
- Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.