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About the Role
The Product Marketing Manager translates U.S. portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs for Abbott's HeartMate business, supporting people with advanced heart failure.
Responsibilities
- Lead assigned U.S. commercialization initiatives from insight and planning through execution, measurement, and optimization.
- Develop and execute product marketing plans aligned with the U.S. HeartMate portfolio strategy, annual operating plan, brand standards, and approved claims.
- Own defined product launches, lifecycle initiatives, market development programs, or strategic workstreams, including objectives, milestones, dependencies, risks, and post-launch assessment.
- Translate customer, field, clinical, competitive, and market insights into clear recommendations, positioning, messaging, and executable programs.
- Develop messaging frameworks, sales enablement tools, training content, customer-facing resources, and integrated campaign briefs.
- Partner with Sales leadership and field teams to identify adoption barriers, gather structured feedback, and improve program effectiveness.
- Analyze program performance, market trends, competitive activity, and business results; communicate insights and recommended actions to downstream marketing leadership.
- Lead cross-functional teams across Sales, Training and Education, Clinical, Medical Affairs, Regulatory, Legal, Market Access, Finance, Global Marketing, and Marketing Communications without direct authority.
- Represent U.S. downstream marketing on assigned global and cross-functional teams and ensure U.S. market requirements are accurately reflected.
- Manage approved project budgets, agencies, vendors, timelines, and deliverables for assigned initiatives; escalate tradeoffs and risks appropriately.
- Perform other related duties and responsibilities, as assigned.
Requirements
- Bachelor's degree in business, marketing, science, engineering, nursing, or a related field, or an equivalent combination of education and experience.
- 7+ years of progressively responsible experience in medical device, pharmaceutical, healthcare, or other highly regulated product marketing or commercialization environments.
- Demonstrated experience independently leading complex product launches, commercialization programs, lifecycle initiatives, or market development workstreams.
- Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
- Experience translating market, customer, clinical, and competitive insights into positioning, messaging, and actionable commercial programs.
- Strong analytical, strategic thinking, project leadership, and problem-solving skills, including the ability to define measures of success and use results to optimize execution.
- Excellent written, verbal, presentation, and executive communication skills.
- Ability to prioritize multiple high-impact initiatives, navigate ambiguity, and meet commitments in a fast-paced, matrixed, geographically diverse environment.
- Ability to travel up to 35%, including customer, field, and industry engagements.
- Ability to maintain regular and predictable attendance.
Skills
- Product Marketing
- Commercialization
- Market Development
- Customer Engagement
- Sales Enablement
- Project Leadership
- Strategic Thinking
- Problem-Solving
- Analytical Skills
- Communication Skills
- Cross-functional Team Leadership
- Budget Management
- Vendor Management
Location
- Austin, TX
Work Type
- Onsite
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
- MBA or other relevant advanced degree (preferred)
Salary/Compensations
- $113,300.00 – $226,700.00
Benefits
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
- Health and wellness benefits
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 122,000 colleagues serve people in more than 160 countries.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.